Retail

BCS expands Bridgestone dealer network training

Posted on May 28, 2014

Bridgestone Commercial Solutions (BCS) announced it has expanded the dealer network training programs in its BCS Learning Center to better accommodate today’s diverse learning styles with courses in e-learning, mobile learning, performance-based, active instructor-based and mentor options.

“Studies show that adult learners must practice, perform and receive feedback on skills in order to most successfully apply knowledge and translate that knowledge to abilities,” said Monica Griggs, manager, BCS Training.

“Our dealer network training programs support self-paced learning. Instruction can be viewed in small increments which learners can then reinforce through dialogue and practice with BCS representatives. Additionally, we offer one-on-one coaching sessions with BCS staff to strengthen skill sets and bolster success of our dealer network.”

BCS says it understands that employee development and knowledge building are critical to retaining good talent and ensuring business growth. BCS dealer network training programs are flexible, scalable and timely. The variety of learning options offered reduces both travel costs and employee time away from work.

Course options include:

  • e-learning: course time is 30 minutes or less;
  • mobile learning: viewable on computer, iPad and mobile devices, and course time is five minutes or less; for refreshing knowledge before a presentation or meeting;
  • instructor-based learning: courses are hands-on at BCS training facilities, and focus on sales (truck and off-the-road), master retread certifications and advanced tire analysis.

BCS offers the following new programs to its dealer network free of charge:

  • Commercial Sales Representative (CSR) New Hire Process: Bridgestone Commercial Sales Managers partner with new CSR employees to share their expertise in the tire industry. Managers mentor employees to ensure they get the best knowledge and expertise available to onboard them more quickly and build confidence;
  • CSR Sales Certification Program: designed for sales professionals who have at least one year of experience, the program focuses on increasing sales force competencies and leveraging BCS knowledge, skills, and abilities to increase bench strength for dealers;
  • Bandag Retread New Hire and Cross Train Program: designed for retread shop managers and employees to share best practices in the retread process through hands-on experiences. Completely scalable and flexible, the program was created to support production, requiring very little time off of the floor. This program focuses on quality output with the end result of exceeding fleet customer expectations.

BCS says it offers an extensive array of courses to dealer networks through its Learning Center. To learn more about the Bridgestone Commercial Solutions Learning Center and available training programs, contact your area Bridgestone Commercial Sales Manager or visit www.bcslearningcenter.com and register.

Related Topics: BCS dealer network, BCS Learning Center, Bridgestone Commercial Solutions, Monica Griggs

Comments ( 0 )
More Stories
Gary Sass is joining Point S North America following time at Kumho, Continental and Goodyear.
News

Point S Names Network Operations Manager for North America

Gary Sass has joined Point S North America as its first network operations manager. Sass will be responsibile for continuing the synergy between the Point S entities in the U.S. and Canada, and working to expand the company's network, partnerships and brand in North America.

News

Wegmann To Open New West Coast Distribution Center

Wegmann automotive USA Inc. is moving into a larger distribution facility to serve its West Coast customers. The company says the location in Phoenix will help improve fill rates and delivery services.

Kenda tires will run exclusively on Vore 2016 Roush Mustangs, Ford F-150 Raptors and Vore challenge racing trucks. 
News

Kenda Sponsors Off-Road Driving Experience

American Kenda Rubber Industrial Co. Ltd.’s Kenda brand is the new tire sponsor of Vore Adrenaline Compound, an off-road driving experience based in Las Vegas, Nev.

Article

Dealers Hope New President Will be Good for Business

Each month we ask members of our National Advisory Council (NAC) a question or questions on a current hot topic. Recently we asked, “What effect do you believe Donald Trump will have on your business as president?” Here are some of their responses.

Service Line says its Renegade Model TMB4000 manual parts washer is a cost-effective way to wash parts without solvents.
Product

Service Line Has Manual Parts Washer

Service Line Inc.’s Renegade TMB 4000 manual parts washer for general repair cleaning is designed to be a practical alternative to washing parts with solvents.

Bosch says the Robinair AC1234-6 machine has a liquid refrigerant flushing function that flushes A/C systems or individual components using liquid refrigerant instead of harsh chemicals.
Product

Robinair Offers 1234YF Recover, Recycle, Recharge Machine

The Robinair AC1234-6 was the first commercially available fully automatic R1234YF machine to meet the SAE’s requirement for recovering, recycling and recharging vehicle A/C systems with the new refrigerant, according to Bosch Automotive Service Solutions.

Tire Factory moved its dealer meeting out of Oregon and planned new activities for dealers, including a visit to Octane Raceway and a timed pit crew challenge. Tiffany Fox prepares to lower the jack once her teammates from Point S J&J Tire & Auto Service in Helena, Mont., finish their tire installations.
Article

Point S Rebranding Exceeds Expectations

Tire Factory Inc. members have rebranded the vast majority of their 206 stores to the Point S banner at a breakneck pace. And leaders of the Oregon-based cooperative are unveiling new programs with two big hopes: the momentum of current members continues, and more independent tire dealers join their network.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!