Retail

BCS expands Bridgestone dealer network training

Posted on May 28, 2014

Bridgestone Commercial Solutions (BCS) announced it has expanded the dealer network training programs in its BCS Learning Center to better accommodate today’s diverse learning styles with courses in e-learning, mobile learning, performance-based, active instructor-based and mentor options.

“Studies show that adult learners must practice, perform and receive feedback on skills in order to most successfully apply knowledge and translate that knowledge to abilities,” said Monica Griggs, manager, BCS Training.

“Our dealer network training programs support self-paced learning. Instruction can be viewed in small increments which learners can then reinforce through dialogue and practice with BCS representatives. Additionally, we offer one-on-one coaching sessions with BCS staff to strengthen skill sets and bolster success of our dealer network.”

BCS says it understands that employee development and knowledge building are critical to retaining good talent and ensuring business growth. BCS dealer network training programs are flexible, scalable and timely. The variety of learning options offered reduces both travel costs and employee time away from work.

Course options include:

  • e-learning: course time is 30 minutes or less;
  • mobile learning: viewable on computer, iPad and mobile devices, and course time is five minutes or less; for refreshing knowledge before a presentation or meeting;
  • instructor-based learning: courses are hands-on at BCS training facilities, and focus on sales (truck and off-the-road), master retread certifications and advanced tire analysis.

BCS offers the following new programs to its dealer network free of charge:

  • Commercial Sales Representative (CSR) New Hire Process: Bridgestone Commercial Sales Managers partner with new CSR employees to share their expertise in the tire industry. Managers mentor employees to ensure they get the best knowledge and expertise available to onboard them more quickly and build confidence;
  • CSR Sales Certification Program: designed for sales professionals who have at least one year of experience, the program focuses on increasing sales force competencies and leveraging BCS knowledge, skills, and abilities to increase bench strength for dealers;
  • Bandag Retread New Hire and Cross Train Program: designed for retread shop managers and employees to share best practices in the retread process through hands-on experiences. Completely scalable and flexible, the program was created to support production, requiring very little time off of the floor. This program focuses on quality output with the end result of exceeding fleet customer expectations.

BCS says it offers an extensive array of courses to dealer networks through its Learning Center. To learn more about the Bridgestone Commercial Solutions Learning Center and available training programs, contact your area Bridgestone Commercial Sales Manager or visit www.bcslearningcenter.com and register.

Related Topics: BCS dealer network, BCS Learning Center, Bridgestone Commercial Solutions, Monica Griggs

Comments ( 0 )
More Stories
News

Tireco's Milestar Brand Launches Responsive Website

Tireco Inc.'s new mobile responsive website for Milestar tires is designed to showcase updated news, features and available tire sizes while serving as a hub for consumers to interact with the Milestar brand.

Kenda newcomer Chris Tolbert will help expand the Traction Dealer Network.
News

Chris Tolbert Joins Kenda USA

Tire Industry veteran Chris Tolbert has joined Kenda USA's North American Automotive Business team as director of business development. He will report to Vice President Brandon Stotsenburg, who says Tolbert will help "accelerate Kenda’s strong sales and brand awareness in the PCR and LTR segment with premium performance at a value price.”

The new Gabriel training menu is divided into two sections, one for light vehicle training and one for heavy-duty training. Both sections include a series of training videos for dealers and installers to better sell and install Gabriel shocks and struts.
News

Gabriel Website Offers Training Resources

Ride Control LLC has launched its Gabriel website training menu with a series of training options as an expansion of its Answerman technical service offerings. This includes videos, technical bulletins, online catalogs and FAQs for both light and heavy-duty vehicles.

News

Hankook Suffers Sales Slowdown in 2Q 2017

Hankook Tire Co. Ltd. posted income before taxes of 3.1 trillion won on net sales of nearly 17.3 trillion won for the second period ended June 30, 2017. That compares to income of 2 trillion won on sales of 16.4 trillion won for the same period in fiscal 2016.

News

Mighty Reveals New Brake Program

Mighty Distributing System of America Inc. has released an improved brake program that provides a “better” and “best” solution for automotive repair facilities and their customers.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!