Retail

BCS expands Bridgestone dealer network training

Posted on May 28, 2014

Bridgestone Commercial Solutions (BCS) announced it has expanded the dealer network training programs in its BCS Learning Center to better accommodate today’s diverse learning styles with courses in e-learning, mobile learning, performance-based, active instructor-based and mentor options.

“Studies show that adult learners must practice, perform and receive feedback on skills in order to most successfully apply knowledge and translate that knowledge to abilities,” said Monica Griggs, manager, BCS Training.

“Our dealer network training programs support self-paced learning. Instruction can be viewed in small increments which learners can then reinforce through dialogue and practice with BCS representatives. Additionally, we offer one-on-one coaching sessions with BCS staff to strengthen skill sets and bolster success of our dealer network.”

BCS says it understands that employee development and knowledge building are critical to retaining good talent and ensuring business growth. BCS dealer network training programs are flexible, scalable and timely. The variety of learning options offered reduces both travel costs and employee time away from work.

Course options include:

  • e-learning: course time is 30 minutes or less;
  • mobile learning: viewable on computer, iPad and mobile devices, and course time is five minutes or less; for refreshing knowledge before a presentation or meeting;
  • instructor-based learning: courses are hands-on at BCS training facilities, and focus on sales (truck and off-the-road), master retread certifications and advanced tire analysis.

BCS offers the following new programs to its dealer network free of charge:

  • Commercial Sales Representative (CSR) New Hire Process: Bridgestone Commercial Sales Managers partner with new CSR employees to share their expertise in the tire industry. Managers mentor employees to ensure they get the best knowledge and expertise available to onboard them more quickly and build confidence;
  • CSR Sales Certification Program: designed for sales professionals who have at least one year of experience, the program focuses on increasing sales force competencies and leveraging BCS knowledge, skills, and abilities to increase bench strength for dealers;
  • Bandag Retread New Hire and Cross Train Program: designed for retread shop managers and employees to share best practices in the retread process through hands-on experiences. Completely scalable and flexible, the program was created to support production, requiring very little time off of the floor. This program focuses on quality output with the end result of exceeding fleet customer expectations.

BCS says it offers an extensive array of courses to dealer networks through its Learning Center. To learn more about the Bridgestone Commercial Solutions Learning Center and available training programs, contact your area Bridgestone Commercial Sales Manager or visit www.bcslearningcenter.com and register.

Related Topics: BCS dealer network, BCS Learning Center, Bridgestone Commercial Solutions, Monica Griggs

Comments ( 0 )
More Stories
News Goodyear's Earnings Fall by Double Digits in 2017

Although sales were up, Goodyear Tire & Rubber Co.’s year-over-year earnings dropped 72% in 2017 and segment operating income fell 23%. The company attributed a net loss in 2017's fourth quarter to tax reform.

News Tire Factory Opened 20 Point S Locations in the U.S. in 2017

In addition to working on the eastern expansion of the Point S brand in the U.S., Tire Factory Inc. has continued to build up the foundation of its cooperative in western states, adding 20 locations in 11 states in 2017.  

The Grabber A/TX includes a 50,000 mile limited tread wear warranty on LT metric and flotation sizes, and a 60,000-mile warranty on P-metric sizes.
News New General Tires Offer UHP Precision and All-Terrain Toughness

The General brand from Continental Tire the Americas LLC is making a big splash in early 2018 with two new products – its first designed for the ultra-high performance summer tire segment, and an update to the brand’s benchmark all-terrain tire.  

News Getting Greener: Bridgestone Strengthens Global Procurement Policy

Bridgestone Corp. has released a new Global Sustainable Procurement Policy to help identify and evaluate qualified suppliers, promote best practices, and serve as a communication and improvement tool for the industry.

News Cooper's 2017 Financials Will Be Revealed on Feb. 20

Cooper Tire & Rubber Co. will release its fourth-quarter and full-year 2017 financial results on Feb. 20, 2018, before the U.S. stock markets open. Management will discuss the financial results on a conference call beginning at 10 a.m. EST that day.

Matt King (left, pictured with Reggie Goodwin, manager of the 100th store) started with RNR as a tire technician. He is now a regional manager.
Article From Wheels to Tires: RNR Tire Express Reaches 100 Stores and Changes its Name

Hurricanes directly affected a number of RNR Tire Express outlets in September, whether they were existing stores or under construction. That includes the recently opened 100th store, located in Sarasota, Fla.

News RNR Repeats as Top Wheel and Tire Franchise

Once again, RNR Tire Express was named the top "Wheels and Tires" franchise on the Entrepreneur Franchise 500 list. Overall, the Tampa, Fla.-based company ranked 202.

News Apollo’s Sales Are Up 17% in 3Q

The highlight of Apollo Tyres Ltd.’s third-quarter financial results was a 17% increase in sales.

News Tyrexpo Africa to Cover Multitude of Tire-Related Topics

More than 3,000 policy makers, tire manufacturers, OEMs, distributors, dealers and retailers will discuss opportunities, exchange knowledge, and discover solutions on tire-related matters, including tire recycling, at the upcoming Tirexpo Africa show.

Giti's new tire plant in South Carolina is they key reason Walmart has awarded its U.S. Manufacturing Award the company.
News Giti Tire Wins Walmart’s U.S. Manufacturing Award

Giti Tire (USA) Ltd. has received Wal-Mart Stores Inc.’s U.S. Manufacturing Award for its strong commitment to produce American-made tires.

News Goodyear Will Report Fourth Quarter Results on Feb. 8

Goodyear Tire & Rubber Co. will report fourth quarter 2017 financial results on Thursday, Feb. 8, 2018. An investor conference call will be held at 8:30 a.m.

News Former Ford CEO Mark Fields Has Joined ATD's Board of Directors

American Tire Distributors Inc. (ATD) has named former Ford Motor Co. CEO Mark Fields to its board of directors.

More than 100 international companies have signed on to exhibit at Tyrexpo Africa in April.
News Plan Now to Attend Tyrexpo Africa 2018

Tyrexpo Africa will take place April 10-12, 2018, at the Gallagher Convention Centre in Johannesburg, South Africa.

News Monro Has Bought 35 Tire Stores in the Last 10 Months

The strategy at Monro Inc. is to keep the foot on the gas when it comes to acquisitions. And that's evident already in 2018, with the purchase of three retail stores from Valley Tire Co. Inc. in Pennsylvania, plus an agreement to complete another deal with seven stores before the end of March.  

News Monro Records Drops in Both Net Sales and Income

Net sales dropped 0.9% and net income fell 34% at Monro Inc. for the three-month period ending Dec. 23, 2017. Lower same-store sales were to blame for the decreases.  

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!