Tenneco Inc.’s Walker Emissions Control brand has launched a new counterperson promotion to encourage the sales of premium Walker mufflers and welded assemblies, Walker Ultra and CalCat direct-fit catalytic converters. The new “Exhaust Extravaganza” promotion offers a $5 prepaid card for every qualifying Walker product sale.
Adding convenience and accuracy to the redemption process, participants can now look up qualifying parts at www.WalkerExhaust.com/qualify to quickly determine parts that are eligible for the current trade promotion.
“This promotion is a great way for counter people to be rewarded for choosing premium Walker emissions control products,” says Sheryl Bomia, North American programs manager, Tenneco.
From June 1 through Aug. 31, 2014, counter people who sell a qualifying Walker Quiet-Flow SS muffler or assembly or Walker Ultra or CalCat direct-fit catalytic converter will earn a $5 prepaid card for each unit sold. Participants can earn up to a $500 prepaid card through this promotion.
Details about this program are available at www.WalkerExhaust.com. To help replacement parts distributors and service providers increase sales throughout the year, Tenneco provides quarterly updates to its Walker electronic catalog for emissions control components at www.WalkerExhaust.com.
Bob Ulrich was named Modern Tire Dealer editor in August 2000. He joined the magazine in 1985 as assistant editor, and has been responsible for gathering statistical information for MTD's "Facts Issue" since 1993.