In recognition of National Tire Safety Week, Bridgestone Americas is urging drivers to spend a few minutes this week properly maintaining their tires for optimal performance, fuel economy, and to extend the wear and service life of their tires.
National Tire Safety Week, an initiative of the Rubber Manufacturers Association (RMA), is June 1-7, 2014, and focuses on educating drivers about the importance and benefits of tire maintenance.
Tire dealers can share these tips with consumer to get the most wear performance and service life out of tires:
“Tires are the only part of a car that is in contact with the road, so it’s important for drivers to take a few extra minutes each month and check for proper inflation and condition,” said Kurt Berger, manager, Consumer Sales Engineering at Bridgestone.
“Underinflated tires can waste money at the pump, and more importantly, they can also put drivers and passengers at risk. We’ve made it easy for drivers to remember: inflate, rotate and evaluate. Those three simple steps can make a big difference in tire performance.”
Bob Ulrich was named Modern Tire Dealer editor in August 2000. He joined the magazine in 1985 as assistant editor, and has been responsible for gathering statistical information for MTD's "Facts Issue" since 1993.