Retail

VIP Experience: Yokohama and the Yankees

Posted on June 4, 2014

Thanks to Yokohama Tire Corp.'s “VIP Experience” sweepstakes promotion, one lucky fan and three guests will have the opportunity to head to the Big Apple to catch a New York Yankees game -- and much more -- via the online and text-messaging contest that runs now through June 30.

“The grand prize winner and three guests will get to enjoy the game from Field Level MVP seats, watch the New York Yankees’ batting practice, from the field in a designated area behind home plate and receive a limited-edition New York Yankees gift bag,” says Alan Holtschneider, Yokohama's senior manager of marketing communications. The prize package includes roundtrip airfare to New York and hotel accommodations for the winner and three guests.

To enter, fans can either:

* text YTC2WIN to 89269 or

* go online at Yankees.com/YTCVIP.

A winner will be randomly selected on July 2. The contest is open to all residents of the United States 18 years of age or older. Contest rules at: http://mlb.mlb.com/mlb/sweepstakes/y2014/nyy/yokohama_rules.jsp

As part of its sponsorship with the Yankees, Yokohama receives a permanent sign on the Stadium’s bleacher wall in left field. Yokohama’s 2014 sports sponsorship roster also includes Major League Baseball’s Cincinnati Reds and Los Angeles Angels; the National Basketball Association’s Los Angeles Clippers; and the National Football League’s Baltimore Ravens and Indianapolis Colts.

For more information on Yokohama’s broad product line, visit www.yokohamatire.com. To connect with Yokohama, check out these links:

www.facebook.com/yokohamatirecorp,

www.twitter.com/yokohamatc,

www.youtube.com/user/yokohamamotorsports and

www.instagram.com/yokohamatire.

Related Topics: Alan Holtschneider, consumer promotions, New York Yankees, sports marketing

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