Retail

Good publicity, courtesy of Yokohama and Kumho

Posted on June 5, 2014
Yokohama and Kumho found themselves in the middle of someone else's scandal recently.

Yokohama and Kumho found themselves in the middle of someone else's scandal recently.

It seems like the tire industry is always blasted by the media. Here, however, is some good publicity.

Remember Donald Sterling, the voice behind those racist comments about African Americans? The soon-to-be former owner of the Los Angeles Clippers was properly dressed down for his comments, but not before plenty of overreaction by the National Basketball Association players and the media.

Yokohama Tire Corp and Kumho Tire U.S.A. Inc., which have direct and indirect sponsorship deals with the Clippers, did not add to the problem. They handled their respective situations with aplomb.

What did they do, or, more appropriately, didn't they do? To find out, read Modern Tire Dealer Editor Bob Ulrich's latest blog, "Final thoughts on how Yokohama and Kumho handled the L.A. Clippers scandal."

How do you think the whole Sterling affair (figuratively, not literally, although both could apply) was handled? Read the blog, then let us know what you think by leaving a comment!

Related Topics: B.O.B., NBA, sports marketing

Comments ( 0 )
More Stories
John Van Heel says the pressure from online sales channels benefits bigger players, and ultimately helps Monro's acquisition strategy.
News

Online Tire Sales Don’t Scare Monro

“It’s nice to be wanted, but it’s even nicer to be needed.” In a nutshell, that’s Monro Muffler Brake Inc.’s philosophy when it comes to online tire sales.  

News

Brake Jobs Help Monro's Existing Stores Boost Sales

The fact that overall sales at Monro Muffler Brake Inc. increased in the first quarter of fiscal 2018 is hardly news. The company's aggressive approach to acquisitions helps it continually add to the sales column. But in the latest quarter, Monro's existing, comparable stores helped the bottom line, too. And that's news.  

News

Nexen Explores Partnership Options With an Investment Company

  Nexen Tire Corp. has signed a memorandum of understanding "to explore strategic partnership opportunities" with Mubadala Investment Co. The strategic investment fund has made a direct investment in the tire maker as part of the agreement.  

Zixin Liu, market planning director for Wanli Tire Corp., spoke at the 2017 Shanghai International Auto Show.
Article

Who Is Wanli? Industry Analyst Breaks Down the Chinese Company

Following leaks from South Carolina in early June that Orangeburg County is expecting an investment of $1 billion from a Chinese company named “Wanli,” many in the tire industry wanted to know more details. Chief among them was the question, “Who on earth is Wanli?”

News

DSP Hires Bridgestone Veteran George Kingman

Dealer Strategic Planning Inc. (DSP) has hired George Kingman as the 20 Group’s associate director. Kingman brings extensive experience in sales and store management, productivity improvement and team building to DSP.

After 10 years in operation, DSP has updated its look.
News

DSP Unveils a New Logo

Dealer Strategic Planning Inc. (DSP) has unveiled a new logo for the company. The fresh, storefront design symbolizes the enhanced services DSP is offering to its 20 Group members.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!