Retail

Vee Rubber focuses on European growth

Posted on June 11, 2014
The Vee Rubber stand at Reifen 2014.

The Vee Rubber stand at Reifen 2014.

The Reifen 2014 International Trade Fair is over, but no one told John Stone. The esteemed international journalist and Modern Tire Dealer contributor may have left Essen, Germany, after the show ended on May 30, but he keeps filing reports!

This one, written in his inimitable British style, is on Vee Rubber Corp. Ltd. Look for Stone's final report on the show in MTD's July issue; appropriately enough, it will appear in the European Notebook column.

As Thailand's leading and most successful tire manufacturer, Vee Rubber exhibited at Reifen Show 2014 not only to announce the impending introduction of an all-new winter tire collection, but also to seriously enhance the company's increasing market presence on the global stage, with particular emphasis on Europe.

I chatted with Vee Rubber Managing Director Mr. Vitorn Sukanjanapong and European Sales and Marketing Director Darren Duguid, and it was pointed out that the company is actively looking towards further increasing its ongoing progress in the European and U.K. tire markets as much as possible.

Darren says, “Being at the show was a very significant statement from Vee Rubber endorsing our strong intention to effectively compete throughout Europe with immediate effect. We were actively looking to appoint equally ambitious distributors throughout the U.K. and Europe on either a regional or exclusive basis, as Vee Rubber intends to become a growing market player in this highly competitive sector.”

Vee Rubber's manufacturing complex in Thailand is already in the process of expanding its ZR size range plus a number of PCR and high performance sizes, which, up to now, have been produced in V ratio and will now become available in W ratio throughout Europe. Darren concludes, “Europe is now a top priority in Vee Rubber's increasing programme of international growth.”

For further information on Vee Rubber's product portfolio and services visit www.veerubber.co.tn.

To read Stone's pre-show and on-the-scene reports, check out these links:

"Reifen 2014 has record-breaking attendance."

Products continue to make noise at Reifen 2014.

Exhibitors get serious at Reifen 2014.

Reifen 2014: Innovation from Yokohama and Pirelli.

New products, corporate image at Reifen Show.

Reifen 2014 countdown, plus a point S preview.

"Reifen 2014 preview: one week to go!"

"Only a Stone's throw away: Reifen 2014."

Related Topics: Darren Duguid, John Stone, Reifen 2014, winter tires

Comments ( 0 )
More Stories
Brent Windom is returning to Uni-Select, but heading to Canada.
News

Windom is Out at Pep Boys, and Heading to Uni-Select Canada

The man tasked with leading the integration of Pep Boys — Manny, Moe & Jack into investor Carl Icahn’s portfolio of auto parts businesses has left the company. Brent Windom has been appointed president and chief operating officer of Uni-Select Inc.’s Canadian Automotive Group.

News

Tariffs on Imported Steel Affect the Tire Industry

The U.S. Department of Commerce (DOC) is investigating the national security implications of steel imports, and the U.S. Tire Manufacturers Association (USTMA) has testified consumers, as well as the U.S. military, depend on tires and the availability of certain imported steel is critical.

Vice Chairman and Managing Director Neeraj Kanwar (left), Hungary Prime Minister Viktor Orban and Chairman Onkar Kanwar celebrate the opening of the Apollo Tyres Ltd. plant in Budapest.
Article

Apollo Opens Tire Plant in Hungary, Looks for Growth in the U.S.

The opening of Apollo Tyres Ltd.’s new $500 million consumer and commercial tire plant outside of Budapest, Hungary, last month was a huge global event. Said to be the largest investment by an Indian-based company in Hungary, the grand opening drew a visit from Hungary’s Prime Minister Viktor Orban.

Article

Using 'Return on Sales' Measurement to Guide Purchases

Let’s look at two hypothetical tire and service stores, in the same town, a few miles from each other. Both stores do about $1.2 million in sales with about a third of their business in tires, the rest in service. Both see business is up and getting even better. It’s time to hire another salesperson. My advice to one of the owners is, “Go ahead, you need the extra help,” to which he thanks me for my expert opinion. To the other owner, I say, “It will make you lose money,” and he quickly tells me how wrong I am.

Anne Forristall Luke believes as the USTMA better explains the part it plays in consumer safety, consumers will be more likely to ask what part they need to play to keep travel safe.
News

The RMA Is Changing Its Name

The Rubber Manufacturers Association (RMA) is rebranding itself, and its new name is more focused on what its members do — manufacture tires in the United States.

News

ZC Rubber Opens R&D Center

Zhongce Rubber Group Co Ltd. (ZC Rubber) has opened a research and development center in China in cooperation with a state-owned research and development institute.

News

Bauer Built Awards $6,000 in Annual Scholarships

Since 1994 Bauer Built Inc. has recognized the children and grandchildren of its employees through the G. F. “Sam” and Ethel V. Bauer/Bauer Built Inc. Scholarship program. Four high school seniors have earned the prize in 2017.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!