Vee Rubber focuses on European growth

Posted on June 11, 2014
The Vee Rubber stand at Reifen 2014.
The Vee Rubber stand at Reifen 2014.

The Reifen 2014 International Trade Fair is over, but no one told John Stone. The esteemed international journalist and Modern Tire Dealer contributor may have left Essen, Germany, after the show ended on May 30, but he keeps filing reports!

This one, written in his inimitable British style, is on Vee Rubber Corp. Ltd. Look for Stone's final report on the show in MTD's July issue; appropriately enough, it will appear in the European Notebook column.

As Thailand's leading and most successful tire manufacturer, Vee Rubber exhibited at Reifen Show 2014 not only to announce the impending introduction of an all-new winter tire collection, but also to seriously enhance the company's increasing market presence on the global stage, with particular emphasis on Europe.

I chatted with Vee Rubber Managing Director Mr. Vitorn Sukanjanapong and European Sales and Marketing Director Darren Duguid, and it was pointed out that the company is actively looking towards further increasing its ongoing progress in the European and U.K. tire markets as much as possible.

Darren says, “Being at the show was a very significant statement from Vee Rubber endorsing our strong intention to effectively compete throughout Europe with immediate effect. We were actively looking to appoint equally ambitious distributors throughout the U.K. and Europe on either a regional or exclusive basis, as Vee Rubber intends to become a growing market player in this highly competitive sector.”

Vee Rubber's manufacturing complex in Thailand is already in the process of expanding its ZR size range plus a number of PCR and high performance sizes, which, up to now, have been produced in V ratio and will now become available in W ratio throughout Europe. Darren concludes, “Europe is now a top priority in Vee Rubber's increasing programme of international growth.”

For further information on Vee Rubber's product portfolio and services visit

To read Stone's pre-show and on-the-scene reports, check out these links:

"Reifen 2014 has record-breaking attendance."

Products continue to make noise at Reifen 2014.

Exhibitors get serious at Reifen 2014.

Reifen 2014: Innovation from Yokohama and Pirelli.

New products, corporate image at Reifen Show.

Reifen 2014 countdown, plus a point S preview.

"Reifen 2014 preview: one week to go!"

"Only a Stone's throw away: Reifen 2014."

Related Topics: Darren Duguid, John Stone, Reifen 2014, winter tires

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Bob Ulrich was named Modern Tire Dealer editor in August 2000. He joined the magazine in 1985 as assistant editor, and has been responsible for gathering statistical information for MTD's "Facts Issue" since 1993.
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