Odyssey is official battery of Red Bull Rallycross

Posted on June 11, 2014

EnerSys announced that Odyssey Battery by EnerSys and Red Bull Global Rallycross (Red Bull GRC) have announced an official battery partnership agreement for the 2014 Red Bull GRC series.

As an official battery of Red Bull GRC, Odyssey Battery by EnerSys will have a strong presence at all 10 Red Bull GRC circuit and X Games events, and will participate in a new contingency award program that grants the top three finishing drivers at each race with a cash bonus.

The program began with the 2014 Red Bull GRC season opener at the Top Gear Festival Barbados, May 17-18, 2014, and will close with the last event of the season in Las Vegas on Nov. 5.

To be eligible for the award, the finishing driver must use Odyssey batteries in the race vehicle and display the Odyssey Battery logo on the vehicle. Odyssey Battery will reward the participating driver with the most points at the end of the season with an additional bonus.

“Our new partnership with Red Bull GRC provides great exposure with the rallycross racing audience and shows the reliability that Odyssey batteries have in extreme racing conditions,” said Dave McMullen, director of commercial marketing for specialty and UPS markets at EnerSys.

“We are grateful for this opportunity as it helps us continue to leverage our reach with one of our most dedicated audiences.”

Odyssey Battery by EnerSys has previsou involvement with Red Bull GRC as an official sponsor of two-time GRC champion Tanner Foust and 2011 X Games gold medalist Brian Deegan.

“We are pleased to have Odyssey Battery by EnerSys on board as an official battery of Red Bull GRC for the 2014 series, and also be able to offer a contingency award program for participating drivers this year,” said Colin Dyne, chief executive officer of Red Bull GRC. “Odyssey batteries are an ideal choice to represent Red Bull GRC as they provide extreme power and performance required of rallycross racing.”

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Related Topics: Colin Dyne, Dave McMullen, EnerSys, Odyssey Battery, Red Bull Global Rallycross, Sports marketing

Comments ( 1 )
  • Alparslan

     | about 7 months ago

    Hi sir > I’m interested in importing your product "Redbull Energy Drink 250ML" ,I would like some more details: > What is the best price you can offer? > I look forward to your reply.


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Bob Ulrich was named Modern Tire Dealer editor in August 2000. He joined the magazine in 1985 as assistant editor, and has been responsible for gathering statistical information for MTD's "Facts Issue" since 1993.
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