The North Carolina Tire Dealers Association (NCTDA) will honor its 2017 Dealer of the Year and induct two new members into its Hall of Fame.
Team Falken, manufacturer of high performance on- and off-road tires, continues its winning ways with a first place in the Spec Trophy Truck Class in the demanding Tecate SCORE Baja 500 and two firsts in class in the West Coast Ultra4 Series, both run this past weekend.
Driving for the Brenthel Industries team, Jonathon Brenthel, and his co-driver Jordan Brenthel, experienced the “most demanding course I’ve ever been through,” according to Jonathon, which had “absolutely every type of situation, with uphill siltbeds that were over three-feet deep that segued directly into two- to three-feet ‘whoops’ made of nothing but rocks, it was a tough experience
“All we got was one flat when we took out a large tree with the rear,” Jonathon continued. “We were lucky we didn’t rip off the entire back of the truck, it hit so hard. All in all, zero flats from rocks and other rough terrain, and tree-plus-one.”
Added co-driver Jordan: “Since nearly all of the hill climbs were covered with so much silt, we simply held on, hit the gas and trusted our WildPeak M/T's to pull us to the top.” The team ran Falken’s durable WildPeak M/T sized 37X12.50R17.
Falken continues to use the punishing backdrop of desert racing to test the capabilities of its WildPeak line of tires in order to provide consumers with the best product possible.
The WildPeaks also shined at the Ultra4 MetalCloak Stampede at Prairie City in Rancho Cordova, CA, the first race of the West Coast Ultra4 Series. Though the technical and extremely difficult course served up considerable challenges to the Falken-shod teams in competition, two drivers managed to hold on and win their respective classes.
Jessi Combs, who is rapidly making headlines for herself, took first in the 4800 Legends Class, even after rolling her vehicle during practice. She persevered and after winning the preliminary race, started from pole, winning her class in the main event.
VP Racing, competing in the 4600 Stock Class in its Jeep, earned a win for co-drivers Ben Varossa and Jacob Pacheco. Also finishing on the podium in third in the 4600 Class was Bailey Cole in a Toyota. Finally, Gerald Lee would finish second in the 4500 Mod Class in the main event. Overall, Falken showed well by having a vehicle podium in three out of the four classes in the series.
An excited Combs acknowledged her win came from very trying circumstances: “NorCal Rock Racing did a great job with the course. Though tough at first, it became a lot of fun once we found the perfect combination of tire pressure and adapting my driving style to the course.”
As with desert racing, Falken uses all forms of off-road competition to improve its product line and the results from the weekend demonstrate the strength and responsiveness of its WildPeak tires.
Mark Peak of Peak Auto Service Inc. in Girard, Kan., won the grand prize in a recent Jeep Rubicon Sweepstakes from Friend Tire Co., a wholesaler in Monett, Mo. that's a wholly owned subsidiary of the Yokohama Rubber Corp.
Discount Tire has added a store in Sugar Land, Texas. It is the third Discount Tire outlet in Sugar Land, which is part of the Houston metropolitan area, and the 12th location in Fort Bend County.
Every year, Modern Tire Dealer breaks down "the year that was" in its January Facts Issue. It is the first publication with an in-depth report on the previous year's performance.
The 2017 Lexus LS sedan features the Turanza T005 run-flat tire by Bridgestone Corp. as original equipment.
The third annual North American Tire & Retread Expo will be held April 19-21 at the Ernest N. Morial Convention Center in New Orleans.
Tenneco Inc. wants to reward loyalty in a big way. That is why the company has launched the 2017 Expert Plus loyalty program for automotive service providers.
The January 2017 Facts Issue features a record 42 charts and graphs. That includes an expanded "Pricing and Sizes" section.
It looks like Cooper Tire & Rubber Co. will be the second tire manufacturer to announce a price increase or price increases three weeks into the new year.
Denso Products and Services Americas Inc. has added 14 part numbers to its selection of First Time Fit tire pressure monitoring system (TPMS) sensors. The new part numbers add coverage for more than 10 million European and Korean vehicles.
Directors of Goodyear Tire & Rubber Co. have declared a quarterly dividend of 10 cents per share of common stock. The dividend is payable March 1, 2017, to shareholders of record on Feb. 1, 2017.
Yokohama Tire Corp. (YTC) has named Jeff Barna chief operating officer. He will be responsible for sales, marketing and product planning.
Due to the Martin Luther King Jr. holiday, Modern Tire Dealer will not publish Hotwire on Monday. Look for the next edition on Tuesday, Jan. 17.
Blackburn OEM Wheel Solutions Inc. is extending its phone order assistance hours to better serve its growing customer base. The new hours are effective immediately.
Everything automotive can be found at the annual North American International Automotive Show. The 2017 edition is being held in Detroit from Jan. 7 through Jan. 21.