Retail

Bridgestone is official tire of Olympic Games

Posted on June 13, 2014

Bridgestone Corp. has entered into an agreement with the International Olympic Committee to be a worldwide Olympic partner through the 2024 Olympic Games. The agreement covers all of the company’s tires, making Bridgestone the official tire of the Olympic Games.

The company says its relationship with the Olympic Games and the Olympic Movement is effective immediately and includes the Rio 2016 Olympic Games. In addition, Bridgestone has been granted sponsorship rights in Brazil, Korea, Japan, and the United States through 2016.

Beginning in 2017, Bridgestone's sponsorships will include the Pyeongchang 2018 Olympic Winter Games, the Tokyo 2020 Olympic Games and the Olympic Games to be held in 2022 and 2024 in cities yet to be determined.

The agreement also includes any Youth Olympic Games which may be held during the term 2017 to 2024.

In addition to tires, the product categories covered by the Bridgestone sponsorship agreement include seismic isolation bearings, which are used to protect structures from earthquake damage, and non-motorized bicycles.

Bridgestone CEO and Chairman of the Board Masaaki Tsuya says, "As a global corporation, Bridgestone is excited to partner with the entire Olympic Movement, a group of organizations that not only brings together the world's athletes at the greatest athletic festival, but also blends this celebration of sport with a spirit of service to community, social responsibility, a respect for diversity and a commitment to the fundamental principles of Olympism."

The company says the partnership gives it a strategic global platform which will allow it to reach its customers with new activation and communication methods; build awareness of its brands and technologies; and continue globalizing its operations through the support of its proud teammates around the world.

For more information, visit www.bridgestone.com.

Related Topics: Bridgestone Corp., Masaaki Tsuya, Olympic Games

Comments ( 0 )
More Stories
News

Simple Tire Adds Another Delivery Option for Online Tire Buyers

Simple Tire LLC has added a third delivery option for customers of its online sales platform. They can ship their tires to any of the 1,800 FedEx Office locations in the U.S. But Simple Tire’s real goal is to redirect those customers to one of its installation partners.  

News

Pep Boys Expands in New York and New Jersey

Pep Boys — Manny, Moe & Jack, a wholly-owned subsidiary of Icahn Automotive Group LLC, has acquired an automotive and tire center in New York, and opened a new Pep Boys Service & Tire Center in Bordentown, N.J.  

The tall ceilings of Jeff Hall's Gardiners Road store give it a modern look and feel.
News

The Secret to Success for Midas in Canada: Tires

The owner of the two busiest Midas locations in Canada says offering an extensive tire inventory and more than a dozen tire brands has transformed his business. Consider Jeff Hall’s success a sign of what’s to come at Midas stores across North America.  

News

Six Hankook Tire Dealers Will Host Events for Veterans

Six tire dealers will help Hankook Tire America Corp. continue its partnership with the Disabled American Veterans (DAV) organization. Those dealers will host the group's Mobile Service Offices (MSO) at their stores so the DAV can reach out to veterans in those communities.  

Joe Venezia will lead Bridgestone's retail efforts at its 2,200-plus company-owned stores.
News

Bridgestone Retail Stores Have a New Leader

The 2,200-plus retail stores owned and operated by Bridgestone Americas Inc. have a new leader. Joe Venezia is the president of Bridgestone Retail Operations LLC (BSRO) effective June 19, 2017.  

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!