Six months after the first DieHard Auto Center opened in Texas, Sears Holding Corp. has opened two more DieHard stores in the Detroit area.
Bridgestone Corp. has entered into an agreement with the International Olympic Committee to be a worldwide Olympic partner through the 2024 Olympic Games. The agreement covers all of the company’s tires, making Bridgestone the official tire of the Olympic Games.
The company says its relationship with the Olympic Games and the Olympic Movement is effective immediately and includes the Rio 2016 Olympic Games. In addition, Bridgestone has been granted sponsorship rights in Brazil, Korea, Japan, and the United States through 2016.
Beginning in 2017, Bridgestone's sponsorships will include the Pyeongchang 2018 Olympic Winter Games, the Tokyo 2020 Olympic Games and the Olympic Games to be held in 2022 and 2024 in cities yet to be determined.
The agreement also includes any Youth Olympic Games which may be held during the term 2017 to 2024.
In addition to tires, the product categories covered by the Bridgestone sponsorship agreement include seismic isolation bearings, which are used to protect structures from earthquake damage, and non-motorized bicycles.
Bridgestone CEO and Chairman of the Board Masaaki Tsuya says, "As a global corporation, Bridgestone is excited to partner with the entire Olympic Movement, a group of organizations that not only brings together the world's athletes at the greatest athletic festival, but also blends this celebration of sport with a spirit of service to community, social responsibility, a respect for diversity and a commitment to the fundamental principles of Olympism."
The company says the partnership gives it a strategic global platform which will allow it to reach its customers with new activation and communication methods; build awareness of its brands and technologies; and continue globalizing its operations through the support of its proud teammates around the world.
For more information, visit www.bridgestone.com.
Goodyear Tire & Rubber Co. has named Christopher Helsel vice president and chief technology officer.
Monro Muffler Brake Inc. is changing its name.
Hunter Engineering Co. has released two videos that explain the purpose and function of driver assist systems and the importance of proper mechanical and safety system alignment.
RNR Tire Express & Custom Wheels (RNR) has been ranked No. 4553 on the 36th annual Inc. 5000. It is the third time Inc. magazine has ranked the tire and custom wheel franchise among the nation's fastest-growing private companies.
Remember email? Sometimes in the communication that is texting, tweeting or ‘Snapchatting,’ email is taken for granted. Facebook is great for sharing your thoughts and feelings to everyone you have friended, but email is more targeted, especially when used for business. You might say it is even more personal than Facebook because it is designed for interaction between two people or among a small group of people.
“Cool it with the direct mail.” That was the advice given by Tom Eisenberg to Bob Mirman, his mentor at West Coast Tire and Service Inc. in Los Angeles.
There are off-road warriors who never let their vehicles or mud-terrain tires touch pavement. There are others who like to occasionally play in the dirt, but need their fun vehicles to do double duty to go to work or school. And increasingly, there are drivers with lifted trucks and mean-looking tires who chase the aesthetic more than the lifestyle their vehicle portrays.
Tireco Inc.’s new Milestar Grantland AP light truck tire is available in 25 sizes.
CRP Automotive has developed three service kits designed to simplify transmission fluid service on Audi, BMW and Volkswagen vehicles.
Here’s the first hint that the newest tire store Ron Baxter and Ross Baxter are opening in Idaho Falls, Idaho, isn’t a typical retail store: the size. It’s 37,000 square feet.
Forward Lift’s new DP15 two-post lift services cars, trucks, vans and small buses weighing up to 15,000 pounds.
Cooper Tire & Rubber Co. cites an 18% reduction in energy usage in the production of tires as evidence of progress in its sustainability initiatives.
Colleen Horn Doyle, legal counsel for McCarthy Tire Service Inc., has been named to the “2017 Pennsylvania Rising Stars” list by Super Lawyers, a national rating service of outstanding lawyers.
The new General Grabber APT from Continental Tire the Americas LLC is an all-purpose-terrain tire designed for on-road, off-road and snow performance.