Retail

Bridgestone is official tire of Olympic Games

Posted on June 13, 2014

Bridgestone Corp. has entered into an agreement with the International Olympic Committee to be a worldwide Olympic partner through the 2024 Olympic Games. The agreement covers all of the company’s tires, making Bridgestone the official tire of the Olympic Games.

The company says its relationship with the Olympic Games and the Olympic Movement is effective immediately and includes the Rio 2016 Olympic Games. In addition, Bridgestone has been granted sponsorship rights in Brazil, Korea, Japan, and the United States through 2016.

Beginning in 2017, Bridgestone's sponsorships will include the Pyeongchang 2018 Olympic Winter Games, the Tokyo 2020 Olympic Games and the Olympic Games to be held in 2022 and 2024 in cities yet to be determined.

The agreement also includes any Youth Olympic Games which may be held during the term 2017 to 2024.

In addition to tires, the product categories covered by the Bridgestone sponsorship agreement include seismic isolation bearings, which are used to protect structures from earthquake damage, and non-motorized bicycles.

Bridgestone CEO and Chairman of the Board Masaaki Tsuya says, "As a global corporation, Bridgestone is excited to partner with the entire Olympic Movement, a group of organizations that not only brings together the world's athletes at the greatest athletic festival, but also blends this celebration of sport with a spirit of service to community, social responsibility, a respect for diversity and a commitment to the fundamental principles of Olympism."

The company says the partnership gives it a strategic global platform which will allow it to reach its customers with new activation and communication methods; build awareness of its brands and technologies; and continue globalizing its operations through the support of its proud teammates around the world.

For more information, visit www.bridgestone.com.

Related Topics: Bridgestone Corp., Masaaki Tsuya, Olympic Games

Comments ( 0 )
More Stories
Article

You’ve Got Email: It’s Still the Way to Go to Market, Digitally Speaking

Remember email? Sometimes in the communication that is texting, tweeting or ‘Snapchatting,’ email is taken for granted. Facebook is great for sharing your thoughts and feelings to everyone you have friended, but email is more targeted, especially when used for business. You might say it is even more personal than Facebook because it is designed for interaction between two people or among a small group of people.

Drew Howlett from Falken says developing the right M/T tire is critical. “There are too many other competitive products on the market to have any weaknesses.”
Article

M/T Tires are Having a Moment: Consumer Demand Is Blurring the Lines

There are off-road warriors who never let their vehicles or mud-terrain tires touch pavement. There are others who like to occasionally play in the dirt, but need their fun vehicles to do double duty to go to work or school. And increasingly, there are drivers with lifted trucks and mean-looking tires who chase the aesthetic more than the lifestyle their vehicle portrays.

The sales staff at Ron's Tire & Motorsports is cross-trained to sell every product, from tires to bicycles to lawnmowers to barbecue grills.
News

Ron's Tire Sells Tires, And Much, Much More

Here’s the first hint that the newest tire store Ron Baxter and Ross Baxter are opening in Idaho Falls, Idaho, isn’t a typical retail store: the size. It’s 37,000 square feet.  

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!