The North Carolina Tire Dealers Association (NCTDA) will honor its 2017 Dealer of the Year and induct two new members into its Hall of Fame.
To promote its “Everything Gets Old. Even Your Shocks” campaign, Tenneco Inc. is driving a 25-foot-long, 10-foot-high, translucent Monroe OESpectrum shock absorber on wheels to more than 50 North American cities this summer and fall.
Tenneco’s Monroe Shocks and Struts brand mobile marketing vehicle will help millions of consumers learn the importance of having their shock absorbers and struts inspected at 50,000 miles, says the company. The custom-built, twin-axle, LED-illuminated shock will be towed by a SUV featuring matching yellow-and-black graphics and information on how consumers can win prizes by connecting online with the Monroe brand.
“A 25-foot-long shock absorber on wheels absolutely commands attention everywhere it goes, which makes it an ideal way to help connect consumers with our brand, products and the 50,000-mile inspection message,” says Monroe Marketing Coordinator Denise Hanefeld. “Tenneco and Monroe are known for creating highly creative and memorable marketing and consumer education tools; we believe this vehicle sets new standards for both within the undercar service market.”
The Monroe mobile marketing vehicle will be driven by two Monroe brand ambassadors, Kyle Keech and Michael MacDonald, who will interact with consumers during each scheduled stop. These “brand ambassadors” also will document their 50-city tour via daily text, photo and video postings to the www.Monroe.com website, Facebook.com/MonroeShocks page and @MonroeShocks Twitter feed. Tenneco will award weekly prizes on a random basis to consumers who share photos and videos of the Monroe vehicle and its drivers via social media.
The mobile marketing vehicle is the latest element of the Monroe brand’s comprehensive “Everything Gets Old. Even Your Shocks” marketing campaign, which is designed to remind millions of vehicle owners that ride control components – like other, more visible consumer products – do wear out and need to be replaced.
The campaign draws parallels between worn shocks and struts and a broad range of consumer items that show clear signs of age, including bananas, shoes, socks, tires, and toothbrushes.
To learn more, see www.Monroe.com.
Mark Peak of Peak Auto Service Inc. in Girard, Kan., won the grand prize in a recent Jeep Rubicon Sweepstakes from Friend Tire Co., a wholesaler in Monett, Mo. that's a wholly owned subsidiary of the Yokohama Rubber Corp.
Discount Tire has added a store in Sugar Land, Texas. It is the third Discount Tire outlet in Sugar Land, which is part of the Houston metropolitan area, and the 12th location in Fort Bend County.
Every year, Modern Tire Dealer breaks down "the year that was" in its January Facts Issue. It is the first publication with an in-depth report on the previous year's performance.
The 2017 Lexus LS sedan features the Turanza T005 run-flat tire by Bridgestone Corp. as original equipment.
The third annual North American Tire & Retread Expo will be held April 19-21 at the Ernest N. Morial Convention Center in New Orleans.
Tenneco Inc. wants to reward loyalty in a big way. That is why the company has launched the 2017 Expert Plus loyalty program for automotive service providers.
The January 2017 Facts Issue features a record 42 charts and graphs. That includes an expanded "Pricing and Sizes" section.
It looks like Cooper Tire & Rubber Co. will be the second tire manufacturer to announce a price increase or price increases three weeks into the new year.
Denso Products and Services Americas Inc. has added 14 part numbers to its selection of First Time Fit tire pressure monitoring system (TPMS) sensors. The new part numbers add coverage for more than 10 million European and Korean vehicles.
Directors of Goodyear Tire & Rubber Co. have declared a quarterly dividend of 10 cents per share of common stock. The dividend is payable March 1, 2017, to shareholders of record on Feb. 1, 2017.
Yokohama Tire Corp. (YTC) has named Jeff Barna chief operating officer. He will be responsible for sales, marketing and product planning.
Due to the Martin Luther King Jr. holiday, Modern Tire Dealer will not publish Hotwire on Monday. Look for the next edition on Tuesday, Jan. 17.
Blackburn OEM Wheel Solutions Inc. is extending its phone order assistance hours to better serve its growing customer base. The new hours are effective immediately.
Everything automotive can be found at the annual North American International Automotive Show. The 2017 edition is being held in Detroit from Jan. 7 through Jan. 21.