Retail

Cooper dedicates new Asia tech center

Posted on June 17, 2014

Cooper Tire & Rubber Co. dedicated its new Asia Technical Center (ATC) in Kunshan, China, on June 12. The facility is also the site of the company’s Cooper Kunshan Tire (CKT) manufacturing plant, about 30 miles from Shanghai.

The company says the ATC was relocated to Kunshan from Shanghai to a new facility constructed specifically for Cooper’s research and development activities and staff of 65 material scientists and tire engineers.

The ATC will design and develop new passenger and truck tires primarily for China and the Asia market. It is one of four technical centers which Cooper operates on three continents.

“The new Asia Technical Center is a key investment to support our growth in China and throughout Asia,” says Allen Tsaur, vice president and general manager of Cooper Asia.

“Our two strategic focus areas for Asia are passenger/truck tire growth and continued expansion of our successful work within the original equipment (OE) market.”

Since 2007, Cooper has continued to improve its technical capabilities, placing a strong emphasis on speed to market and the launch of exceptional products, according to Chuck Yurkovich, vice president, global research and development.

“We develop ‘ready-to-use’ advanced technology that we call upon when needed to introduce new products around the world, and we also pursue select innovative technology to achieve a competitive advantage through developing new and enhanced tire and materials technology,” he says.

“Cooper leverages this technology globally, and designs, builds and tests tires at technical centers in Asia, Europe and North America to enable us to provide superior customer value by tailoring products to meet the needs of customers region by region.”

The ATC is managed by Gavin Edwards. Locating the new ATC on the grounds of the CKT manufacturing plant offers many advantages including speed, according to Edwards.

“With a plant nearby, we have the opportunity to test and interact with the people and equipment that actually produces our tires. It allows us to respond quickly to all of our customers, particularly OE vehicle manufacturers, which have high levels of technical demands, as we evolve to create and manufacture the best tires for drivers in China and throughout Asia.”

For more information, visit www.coopertire.com.

Related Topics: Allen Tsaur, Asia tech center, Chuck Yurkovich, Cooper Tire & Rubber Co.

Comments ( 0 )
More Stories
Article

Dealers Hope New President Will be Good for Business

Each month we ask members of our National Advisory Council (NAC) a question or questions on a current hot topic. Recently we asked, “What effect do you believe Donald Trump will have on your business as president?” Here are some of their responses.

Service Line says its Renegade Model TMB4000 manual parts washer is a cost-effective way to wash parts without solvents.
Product

Service Line Has Manual Parts Washer

Service Line Inc.’s Renegade TMB 4000 manual parts washer for general repair cleaning is designed to be a practical alternative to washing parts with solvents.

Bosch says the Robinair AC1234-6 machine has a liquid refrigerant flushing function that flushes A/C systems or individual components using liquid refrigerant instead of harsh chemicals.
Product

Robinair Offers 1234YF Recover, Recycle, Recharge Machine

The Robinair AC1234-6 was the first commercially available fully automatic R1234YF machine to meet the SAE’s requirement for recovering, recycling and recharging vehicle A/C systems with the new refrigerant, according to Bosch Automotive Service Solutions.

Tire Factory moved its dealer meeting out of Oregon and planned new activities for dealers, including a visit to Octane Raceway and a timed pit crew challenge. Tiffany Fox prepares to lower the jack once her teammates from Point S J&J Tire & Auto Service in Helena, Mont., finish their tire installations.
Article

Point S Rebranding Exceeds Expectations

Tire Factory Inc. members have rebranded the vast majority of their 206 stores to the Point S banner at a breakneck pace. And leaders of the Oregon-based cooperative are unveiling new programs with two big hopes: the momentum of current members continues, and more independent tire dealers join their network.

(From left to right) Dan King, Tire Warehouse Inc.; Gary Longerbeam, Monro Muffler Brake Inc.; and Shawn Denlein, Hankook Tire America Corp., enjoy the opening night reception.
Article

Hankook Gains Ground on its Goals

Continued growth in the U.S. and Canadian markets will be the key for Hankook Tire Co. Ltd. to reach its self-imposed goal of being the industry’s fifth largest tire company by 2020. This is the message about 80 key distributors and dealers of Hankook-branded tires were told at the company’s annual Partner’s Day Meeting in Los Cabos, Mexico, last month.

Nexen's updated sponsorship of Manchester City now includes the double-winning Manchester City Women's Team.
News

Nexen Sees a Marketing Opportunity — on a Sleeve

Nexen Tire Co. Ltd. has created a first-of-its-kind partnership with an English Premier League club. The tire company will be the Official Sleeve Partner of the Manchester City Club, and the Nexen logo will appear on the club's uniform sleeve for all league games in the 2017-2018 season.

BKT’s ConExpo-Con/Agg booth featured its farm, ATV and UTV tires.
News

From Farm to UTV, BKT Made a Big Splash at ConExpo

The BKT USA Inc. booth at the recently completed 2017 ConExpo-Con/Agg in Las Vegas gave show attendees plenty to talk about. The company showcased not only its Earthmax farm tires, including the new Earthmax SR 35, but also its ATV/UTV tire lineup.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!