Retail

Fitment Group launches Demand Plus

Posted on June 17, 2014

Fitment Group has launched a new product, Demand Plus, that provides tire retailers and distributors with a turnkey demand planning and competitor pricing solution.

Building on the success of its fully integrated demand planning and competitor pricing tool called Demand Pro, Fitment Group wanted to deliver a product that did not require any data from its clients but still deliver impactful market demand data and competitor pricing data that will assist in increasing sales, margins and profits.  

“Tire retailers of all sizes today should be in a position to cover at least eight out of 10 customers that come through the door,” says J.P. Brooks, director, business development. “Studies have proven that consumers are making buying decisions faster than ever, having the right tire in stock, priced competitively and completing the sale quickly is ultimate goal.

“Understanding the vehicle mix and fitments in our clients market is the first step to achieving this goal,” says Brooks. “Combining the market demand data with competitor pricing rounds out the tool to ensure you are competitive on both fronts. Understanding one without the other is not the most effective strategy.

“With Demand Plus we can deliver both data sets and solutions together in one application.”

Fitment Group’s Demand Plus application allows each client to create a custom market/trade area by mileage or zip code. Demand Plus will display the vehicle make-up and demand for this market mapped back to Fitment Group’s proprietary fitment data, thus providing tire demand down to the specific tire size.

Demand Plus allows each client to select the competitors of their choice for pricing analysis. The competitor pricing data is updated each week to ensure accuracy and can be exported and integrated into other applications. Fitment Group currently collects pricing from hundreds of online locations and is collecting and mapping millions of individual tire SKUs each week.

“Demand Plus is very easy to set up, easy to make impactful business decisions and a very user friendly application,” Brooks says. “This application provides our clients with low hanging fruit and great ROI on initial launch. Demand Plus will ensure you have a competitive stocking and pricing strategy to maximize your profits and opportunities.”

For more information, see http://www.fitmentgroup.com.

Related Topics: Computers, Demand Plus, Fitment Group, software

Comments ( 0 )
More Stories
News

Brake Jobs Help Monro's Existing Stores Boost Sales

The fact that overall sales at Monro Muffler Brake Inc. increased in the first quarter of fiscal 2018 is hardly news. The company's aggressive approach to acquisitions helps it continually add to the sales column. But in the latest quarter, Monro's existing, comparable stores helped the bottom line, too. And that's news.  

News

Nexen Explores Partnership Options With an Investment Company

  Nexen Tire Corp. has signed a memorandum of understanding "to explore strategic partnership opportunities" with Mubadala Investment Co. The strategic investment fund has made a direct investment in the tire maker as part of the agreement.  

Zixin Liu, market planning director for Wanli Tire Corp., spoke at the 2017 Shanghai International Auto Show.
Article

Who Is Wanli? Industry Analyst Breaks Down the Chinese Company

Following leaks from South Carolina in early June that Orangeburg County is expecting an investment of $1 billion from a Chinese company named “Wanli,” many in the tire industry wanted to know more details. Chief among them was the question, “Who on earth is Wanli?”

News

DSP Hires Bridgestone Veteran George Kingman

Dealer Strategic Planning Inc. (DSP) has hired George Kingman as the 20 Group’s associate director. Kingman brings extensive experience in sales and store management, productivity improvement and team building to DSP.

After 10 years in operation, DSP has updated its look.
News

DSP Unveils a New Logo

Dealer Strategic Planning Inc. (DSP) has unveiled a new logo for the company. The fresh, storefront design symbolizes the enhanced services DSP is offering to its 20 Group members.

News

Tenneco Extends Struts and Shocks Coverage

Tenneco Inc. has extended coverage of Monroe Quick-Strut premium strut assemblies to 53 additional late-model applications representing more than 3.6 million registered vehicles.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!