Retail

Alliance Tire Americas supports young farmers

Posted on June 30, 2014
Alliance Tire Americas supports young farmers and agribusiness professionals.

Alliance Tire Americas supports young farmers and agribusiness professionals.

Alliance Tire Americas presented a check for $500 to the Tomah High School Future Farmers of America (FFA) in Tomah, Wis., last week in conjunction with the company’s three-year sponsorship of the National Tractor Pullers Association (NTPA).

Visitor participation was key to Alliance’s charitable effort, and was centered at the company’s trailer at the Budweiser Dairyland Super National Truck and Tractor Pull in Tomah. Every participant in the Alliance “Spin and Win” promotion increased Alliance’s contribution to the local FFA; the company pitched in an additional donation for each photo posted from the pull to #alliancetirepulls.

Nelda Bailey, Tomah High School FFA advisor, said, “The Tomah FFA really appreciates Alliance Tire supporting our FFA members with this donation. We will be using the donation to help support events for the members throughout the year such as speaking contests, conventions and leadership workshops.”

Bruce Besancon, vice president for marketing of Alliance Tire Americas, says the company is strongly committed to leadership development and the success of young farmers and agribusiness professionals.

“Through this donation and others we will be making to FFA, 4-H and other organizations throughout the summer, we are proud to support America’s next generation of farmers and honor the nation’s agricultural legacy,” Besancon says. 

Alliance Tire Americas joined NTPA — the world’s oldest and most respected tractor and trailer pulling sanctioning organization — this year as an official sponsor, and was the first major tire partner for the organization.

The next major pulling event Alliance will be supporting is to be held in Chapel Hill, Tenn., on July 18.

Related Topics: ag tires, agricultural tires, Alliance Tire Americas Inc., Farm tires, Future Farmers of America

Comments ( 0 )
More Stories
Bobby Hendry from 31 Inc. was from one of 80-plus vendors at the Tire Factory trade show. Here he talks to Mike Fleming, equipment supply manager for the dealer group, and Marc Thompson from Point S Everett in Everett, Wash.
News

Point S Rebranding Exceeds Expectations in the U.S., and Points to More Growth

Tire Factory Inc. members have rebranded the vast majority of their 206 stores to the Point S banner at a breakneck pace. And leaders of the Oregon-based cooperative are unveiling new programs with two big hopes: the momentum of current members continues, and more independent tire dealers join their network.

News

Cooper Enjoys a Full-Year Income-to-Sales Ratio of 8.5%

Cooper Tire & Rubber Co. posted net income of $69.3 million on net sales of $783.9 million for its fourth quarter ended Dec. 31, 2016. That compares to income of $59.2 million on sales of $775.5 million for the same period in 2015.

ATV has added 6 stores to its network of American Tire Depot stores in California.
News

ATV Opens 6 American Tire Depot Stores

ATV Inc. has acquired six stores in the greater Los Angeles metro area. The purchase expands ATV's network of American Tire Depot stores to 98 outlets, all in California.

News

MATDA Joins TIA's Social Media Platform

The Mid-America Tire Dealers Association (MATDA) has joined the social media content platform developed by the Tire Industry Association (TIA) and the Automotive Marketing Foundation (AMF).

News

Toyo’s Net Tire Sales Drop 6.7% in 2016

Toyo Tire & Rubber Co. Ltd. reported a net loss of 12.3 billion yen on net sales of 381.6 billion yen for its fiscal year ended Dec. 31, 2016. That compares to net income of 1.6 billion yen on net sales of 407.8 billion yen for fiscal 2015.

News

Feb. 15 Webinar: Take 1 Hour to Learn Why Customers Buy

An upcoming free webinar, "Commitments: Understanding Customer Buying Decisions," will help improve your retail selling experience. It will be held today, Wednesday, Feb. 15, 2017, starting at 2 p.m. ET (11 a.m. PT), and last an hour.

News

Michelin’s Net Income Rises 43% in 2016

Margins on consumer tires helped boost Groupe Michelin’s net income 43% in 2016. Michelin posted net income of 1.7 billion euros on net sales of 20.9 billion euros for its fiscal year ended Dec. 31, 2016. That compares to income of 1.2 billion euros on sales of nearly 21.2 billion euros for fiscal 2015.

Michelin is donating $10,000 to help families in Mexico on behalf of its BFGoodrich Tire brand.
News

After Big Wins in Baja, BFGoodrich Brand Gives Back

The BFGoodrich tire brand developed its off-road identity four decades ago in the Baja peninsula in Mexico. Now Michelin North America Inc. is recognizing the region's importance with a $10,000 donation.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!