Retail

Yokohama adds UHP tire to Advan line

Posted on July 1, 2014
Yokohama begins selling its Advan Sport A/S tire in 28 sizes on July 1. Features include a four-pitch tread variation to reduce pattern noise and extended sidewall reinforcement for better handling. 

Yokohama begins selling its Advan Sport A/S tire in 28 sizes on July 1. Features include a four-pitch tread variation to reduce pattern noise and extended sidewall reinforcement for better handling. 

Yokohama Tire Corp. (YTC) has added an all-season ultra high performance tire to its Advan flagship line. The Advan Sports A/S goes on sale July 1 in the U.S. in 28 sizes. Seven more sizes will be available later in the year.

“The Advan Sport A/S is all about dynamic all-season performance,” says Andrew Briggs, Yokohama director, marketing and product planning. “We engineered the tire with sport and luxury car drivers in mind, who demand great performance all year round. Now they have it with the Sport A/S.”

The Sport A/S is available in 17-inch to 20-inch sizes and is applicable for performance vehicles from automakers such as Audi, BMW, Lexus, Mercedes, Infiniti and Porsche.

“Drivers can expect exceptional handling and traction in all weather conditions – dry, rain and light snow – as well as superior ride comfort for a smooth, quiet drive,” says Briggs.

The Sport A/S is the first ultra high-performance tire in the Advan line-up with a 50,000-mile limited tread wear warranty on W- and Y-speed rated models.

The company says an advanced compound enables all-season handling with exceptional wear resistance. Advanced polymers keep the tread pliable in cold temperatures, while extra silica provides superior wet and winter grip.

In addition, wet and snow traction is enhanced by three straight grooves that evacuate water from the tread and a serpentine groove that provides a strong snow-shearing force. Plus, wavy sipes offer extra wet handling and z-grooves add more snow traction;

Dry performance is improved by extra-large outside shoulder blocks for better cornering and 2-in-1 large blocks that maximize stiffness for increased lateral stability, according to Yokohama.

An optimized contact patch contributes to better mileage by equalizing pressure distribution where the tread contacts the road for long, even wear.

For more information on Yokohama’s product line, visit www.yokohamatire.com.

Connect with Yokohama through these social media channels: www.facebook.com/yokohamatirecorp, www.twitter.com/yokohamatc, www.youtube.com/user/yokohamamotorsports, and www.instagram.com/yokohamatire.

Related Topics: All-seanson tires, UHP tires, Yokohama Advan, Yokohama Tire Corp.

Comments ( 0 )
More Stories
Article

Despite Lackluster Results, Dealers Still Speculate Volumes Will Increase Going Forward

According to the results of our survey, demand for passenger and light truck replacement tires declined again in April. Indeed, from a volume standpoint, the dealers reported they sold 0.9% fewer tires in April relative to the previous year’s period. The soft results marked the fourth straight month of lackluster results, including three consecutive months of negative volumes. The weak results come despite weather patterns and the disbursement of tax refunds normalizing.

The tall ceilings of Jeff Hall's Gardiners Road store give it a modern look and feel.
News

The Secret to Success for Midas in Canada: Tires

The owner of the two busiest Midas locations in Canada says offering an extensive tire inventory and more than a dozen tire brands has transformed his business. Consider Jeff Hall’s success a sign of what’s to come at Midas stores across North America.  

News

Six Hankook Tire Dealers Will Host Events for Veterans

Six tire dealers will help Hankook Tire America Corp. continue its partnership with the Disabled American Veterans (DAV) organization. Those dealers will host the group's Mobile Service Offices (MSO) at their stores so the DAV can reach out to veterans in those communities.  

Joe Venezia will lead Bridgestone's retail efforts at its 2,200-plus company-owned stores.
News

Bridgestone Retail Stores Have a New Leader

The 2,200-plus retail stores owned and operated by Bridgestone Americas Inc. have a new leader. Joe Venezia is the president of Bridgestone Retail Operations LLC (BSRO) effective June 19, 2017.  

News

Giti's Made-in-USA Tires Earn Fitment on Volkswagen Passat

Two sizes of the All Season Giti ComfortA1 tire will be featured as original equipment tires on the 2019 Volkswagen Passat. Giti Tire (USA) Ltd. says the tires represent the first OE fitment that will be manufactured at the company's U.S. tire plant.

News

Texas Governor Vetoes Used Tire Bill

Texas Gov. Greg Abbott has vetoed a bill that would prohibit the sale of unsafe used tires. "Texas does not need to impose new criminal penalties on people who put tires on cars.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!