Federal-Mogul Corp. announced that its Champion brand recently surpassed 200,000 “likes” on its Facebook page and is connecting with thousands of additional consumers each day through an expanded digital marketing presence.
“Champion became an iconic brand by engaging multiple generations of consumers, racers and other performance-driven enthusiasts at the grassroots level, and we are building on this tradition through the power of social media,” said Jessica Wynn, group manager, digital marketing, Federal-Mogul Motorparts.
“Our success on Facebook, Twitter and in other digital channels demonstrates that there is a groundswell of interest not only in Champion’s impressive history, but also in our latest technologies for virtually any type of engine.”
Consumers connecting online with Champion have the opportunity to enter free weekly contests and follow the success of leading Champion-sponsored drivers in circle track, dirt, drag, motorcycle and boat racing, as well as drifting competition.
Bob Ulrich was named Modern Tire Dealer editor in August 2000. He joined the magazine in 1985 as assistant editor, and has been responsible for gathering statistical information for MTD's "Facts Issue" since 1993.