Colleen Horn Doyle, legal counsel for McCarthy Tire Service Inc., has been named to the prestigious “2017 Pennsylvania Rising Stars” list by Super Lawyers, a national rating service of outstanding lawyers.
Rotary Lift has launched “Raised in Madison,” a media campaign that tells the “behind-the-lift” stories of the people who build and support its car and truck lifts in the company’s hometown of Madison, Ind.
Madison, a small town on the Ohio River, is home to Rotary Lift’s world headquarters and North American manufacturing and assembly plants.
The company’s North and South American operations, engineering, product development, R&D, customer service and support, training, and sales/marketing teams are also based in Madison.
“For nearly 90 years, Rotary Lift vehicle lifts have set the standard for quality, ingenuity and value for every repair shop, dealership and service center that owns one. The Rotary Lift brand has earned a legendary reputation in the industry because of the skill and dedication of our people,” says Matt Webster, vice president and general manager, the Americas, for Rotary Lift parent company Vehicle Service Group (VSG).
“Raised in Madison is about quality, pride, craftsmanship, teamwork and family. It’s about Midwestern values and a strong work ethic. It’s about employees who care about each other and the products they make. It’s about doing the things that no other lift company does. It’s about being raised in Madison.”
The campaign kicks off with a short trailer video viewable at vimeo.com/95522072. Additional videos featuring Rotary Lift products and the teams that make them will be rolled out to a new microsite, www.rotarylift.com/raised-in-madison/.
The site will also include employee profiles and a legacy page that chronicles Rotary Lift’s history. New ads featuring Rotary Lift employees debut in print and online in July, as well.
To learn more about Rotary Lift and the new Made in Madison campaign, visit www.rotarylift.com.
Rotary Lift is a brand of Vehicle Service Group, which is part of the Dover Corp.
The new General Grabber APT from Continental Tire the Americas LLC is an all-purpose-terrain tire designed for on-road, off-road and snow performance.
Tireco Inc.'s new mobile responsive website for Milestar tires is designed to showcase updated news, features and available tire sizes while serving as a hub for consumers to interact with the Milestar brand.
Tire Industry veteran Chris Tolbert has joined Kenda USA's North American Automotive Business team as director of business development. He will report to Vice President Brandon Stotsenburg, who says Tolbert will help "accelerate Kenda’s strong sales and brand awareness in the PCR and LTR segment with premium performance at a value price.”
Ride Control LLC has launched its Gabriel website training menu with a series of training options as an expansion of its Answerman technical service offerings. This includes videos, technical bulletins, online catalogs and FAQs for both light and heavy-duty vehicles.
Hankook Tire Co. Ltd. posted income before taxes of 3.1 trillion won on net sales of nearly 17.3 trillion won for the second period ended June 30, 2017. That compares to income of 2 trillion won on sales of 16.4 trillion won for the same period in fiscal 2016.
Beginning this week Hankook Tire America Corp. tire dealers are partnering with the Disabled American Veterans (DAV) organization, hosting events that offer free services to veterans in their communities.
The Tire Industry Association (TIA) will host Automotive Tire Service (ATS) instructor classes Oct. 10-13, 2017, in Louisville, Ky.
Mighty Distributing System of America Inc. has released an improved brake program that provides a “better” and “best” solution for automotive repair facilities and their customers.
Members of the Tire Dealers Association of Western Pennsylvania are invited to gather at this weekend's Pittsburgh Pirates game.
Robert Bosch LLC added coverage for vehicles from Cadillac, Chrysler, Dodge, Ford, Fiat, Hyundai, Mazda, Kia, Jeep, Scion and Subaru in August 2017.
Tire Rack Inc.’s latest test set to define what makes a tire a good value. Is it all about price, or what a consumer gets for his or her money? Tire Rack tested three entry-level tires against what it considers one of “the best bang-for-your-buck” touring tires on the market — the General AltiMax RT43.
Who is Dave Marks? He is the new CEO and president of the Independent Tire Dealers Group LLC (ITDG). He replaced Michael Cox, who retired on Aug. 1, 2017.
The Automotive Aftermarket Riders’ Club (AARC) seeks riders, sponsors and pledges for its annual motorcycle ride to fund industry scholarships and educational initiatives for the University of the Aftermarket Foundation.
Cooper Tire & Rubber Co.’s scientists have completed a five-year $6.9 million federal grant to produce and road test concept passenger tires made with guayule plant-based polymers.