Falken's Fanatic dealer program gets upgraded

Posted on July 8, 2014

A dynamic new component has been added to the Falken Fanatic Associate Dealer Program. It is designed to provide dealers with more choices in how they wish to be rewarded.

Dealers can choose to earn cash rewards or select from a number of other popular rewards offered by Lift & Shift Inc., including the following:

* frequent flyer currencies,

* hotel points and

* Gift Card Points (which can be redeemed for a different retailer's gift card).

The new rewards complement the existing cash bonuses and Falken Fanatic Points. Dealers are able to redeem their Falken Fanatic Points for these same reward currencies, enabling them to add to their favorite reward account balances even faster.

“It’s important to provide our Fanatic dealers with unique and exciting program rewards, and we felt partnering with Lift & Shift was the right move,” says Rick Brennan, Falken Tire Corp.’s executive director of marketing.

“In soliciting feedback from our dealers, one key point they wanted to see was new rewards and benefits, so we responded. It’s our goal to consistently provide our dealers with the best loyalty program in the industry.”

Through a dedicated link, Falken dealers will be able to visit a special Fanatic-Lift & Shift Rewards website and monitor their rewards history. Dealers also will be able to earn bonus miles and points by taking advantage of special offers offered by Falken on certain products throughout the year.

For more information on the Fanatic dealer loyalty program and Falken products, visit

Related Topics: Associate dealer program, Falken Fanatic, Rick Brennan

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Bob Ulrich was named Modern Tire Dealer editor in August 2000. He joined the magazine in 1985 as assistant editor, and has been responsible for gathering statistical information for MTD's "Facts Issue" since 1993.
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