Retail

Falken's Fanatic dealer program gets upgraded

Posted on July 8, 2014

A dynamic new component has been added to the Falken Fanatic Associate Dealer Program. It is designed to provide dealers with more choices in how they wish to be rewarded.

Dealers can choose to earn cash rewards or select from a number of other popular rewards offered by Lift & Shift Inc., including the following:

* frequent flyer currencies,

* hotel points and

* Gift Card Points (which can be redeemed for a different retailer's gift card).

The new rewards complement the existing cash bonuses and Falken Fanatic Points. Dealers are able to redeem their Falken Fanatic Points for these same reward currencies, enabling them to add to their favorite reward account balances even faster.

“It’s important to provide our Fanatic dealers with unique and exciting program rewards, and we felt partnering with Lift & Shift was the right move,” says Rick Brennan, Falken Tire Corp.’s executive director of marketing.

“In soliciting feedback from our dealers, one key point they wanted to see was new rewards and benefits, so we responded. It’s our goal to consistently provide our dealers with the best loyalty program in the industry.”

Through a dedicated link, Falken dealers will be able to visit a special Fanatic-Lift & Shift Rewards website and monitor their rewards history. Dealers also will be able to earn bonus miles and points by taking advantage of special offers offered by Falken on certain products throughout the year.

For more information on the Fanatic dealer loyalty program and Falken products, visit www.falkentire.com.

Related Topics: associate dealer program, Falken Fanatic, Rick Brennan

Comments ( 0 )
More Stories
Article

Despite Lackluster Results, Dealers Still Speculate Volumes Will Increase Going Forward

According to the results of our survey, demand for passenger and light truck replacement tires declined again in April. Indeed, from a volume standpoint, the dealers reported they sold 0.9% fewer tires in April relative to the previous year’s period. The soft results marked the fourth straight month of lackluster results, including three consecutive months of negative volumes. The weak results come despite weather patterns and the disbursement of tax refunds normalizing.

The tall ceilings of Jeff Hall's Gardiners Road store give it a modern look and feel.
News

The Secret to Success for Midas in Canada: Tires

The owner of the two busiest Midas locations in Canada says offering an extensive tire inventory and more than a dozen tire brands has transformed his business. Consider Jeff Hall’s success a sign of what’s to come at Midas stores across North America.  

News

Six Hankook Tire Dealers Will Host Events for Veterans

Six tire dealers will help Hankook Tire America Corp. continue its partnership with the Disabled American Veterans (DAV) organization. Those dealers will host the group's Mobile Service Offices (MSO) at their stores so the DAV can reach out to veterans in those communities.  

Joe Venezia will lead Bridgestone's retail efforts at its 2,200-plus company-owned stores.
News

Bridgestone Retail Stores Have a New Leader

The 2,200-plus retail stores owned and operated by Bridgestone Americas Inc. have a new leader. Joe Venezia is the president of Bridgestone Retail Operations LLC (BSRO) effective June 19, 2017.  

News

Giti's Made-in-USA Tires Earn Fitment on Volkswagen Passat

Two sizes of the All Season Giti ComfortA1 tire will be featured as original equipment tires on the 2019 Volkswagen Passat. Giti Tire (USA) Ltd. says the tires represent the first OE fitment that will be manufactured at the company's U.S. tire plant.

News

Texas Governor Vetoes Used Tire Bill

Texas Gov. Greg Abbott has vetoed a bill that would prohibit the sale of unsafe used tires. "Texas does not need to impose new criminal penalties on people who put tires on cars.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!