Six months after the first DieHard Auto Center opened in Texas, Sears Holding Corp. has opened two more DieHard stores in the Detroit area.
Nexen Tire has launched its redesigned website geared toward "consumer interaction and industry functionality," says the company. The upgraded site now offers direct feeds from Nexen’s social media campaign, a resources section to access files, downloadable tire specifications, enhanced product pages, videos and more.
This is the first step in Nexen’s plan to be more customer-reaching on the Web and in other online applications, says the company. “At Nexen, our brand motto is to offer high quality products and to ensure end user safety,” says Nexen Director of Marketing Kyle Roberts. “Our old Web design wasn’t allowing that message to be portrayed properly, and was in need of a facelift. With the changes made, we are much more comfortable with the messaging that visitors will receive.”
Nexen plans to add more features to the website and to its social media campaign in the coming months. “The Web has become such a huge piece of the purchase process for consumers, even if they are just researching online and buying at a dealer location,” Roberts says. “We need to embrace these trends, invest heavily in our digital assets and expand on our current capabilities.”
Nexen’s website address remains the same at NexenTireUSA.com, and is both desktop and mobile compatible.
Additional information about Nexen Tire products is available online at nexentireusa.com
Goodyear Tire & Rubber Co. has named Christopher Helsel vice president and chief technology officer.
Monro Muffler Brake Inc. is changing its name.
Hunter Engineering Co. has released two videos that explain the purpose and function of driver assist systems and the importance of proper mechanical and safety system alignment.
RNR Tire Express & Custom Wheels (RNR) has been ranked No. 4553 on the 36th annual Inc. 5000. It is the third time Inc. magazine has ranked the tire and custom wheel franchise among the nation's fastest-growing private companies.
Remember email? Sometimes in the communication that is texting, tweeting or ‘Snapchatting,’ email is taken for granted. Facebook is great for sharing your thoughts and feelings to everyone you have friended, but email is more targeted, especially when used for business. You might say it is even more personal than Facebook because it is designed for interaction between two people or among a small group of people.
“Cool it with the direct mail.” That was the advice given by Tom Eisenberg to Bob Mirman, his mentor at West Coast Tire and Service Inc. in Los Angeles.
There are off-road warriors who never let their vehicles or mud-terrain tires touch pavement. There are others who like to occasionally play in the dirt, but need their fun vehicles to do double duty to go to work or school. And increasingly, there are drivers with lifted trucks and mean-looking tires who chase the aesthetic more than the lifestyle their vehicle portrays.
Tireco Inc.’s new Milestar Grantland AP light truck tire is available in 25 sizes.
CRP Automotive has developed three service kits designed to simplify transmission fluid service on Audi, BMW and Volkswagen vehicles.
Here’s the first hint that the newest tire store Ron Baxter and Ross Baxter are opening in Idaho Falls, Idaho, isn’t a typical retail store: the size. It’s 37,000 square feet.
Forward Lift’s new DP15 two-post lift services cars, trucks, vans and small buses weighing up to 15,000 pounds.
Cooper Tire & Rubber Co. cites an 18% reduction in energy usage in the production of tires as evidence of progress in its sustainability initiatives.
Colleen Horn Doyle, legal counsel for McCarthy Tire Service Inc., has been named to the “2017 Pennsylvania Rising Stars” list by Super Lawyers, a national rating service of outstanding lawyers.
The new General Grabber APT from Continental Tire the Americas LLC is an all-purpose-terrain tire designed for on-road, off-road and snow performance.