Nexen Tire has launched its redesigned website geared toward "consumer interaction and industry functionality," says the company. The upgraded site now offers direct feeds from Nexen’s social media campaign, a resources section to access files, downloadable tire specifications, enhanced product pages, videos and more.
This is the first step in Nexen’s plan to be more customer-reaching on the Web and in other online applications, says the company. “At Nexen, our brand motto is to offer high quality products and to ensure end user safety,” says Nexen Director of Marketing Kyle Roberts. “Our old Web design wasn’t allowing that message to be portrayed properly, and was in need of a facelift. With the changes made, we are much more comfortable with the messaging that visitors will receive.”
Nexen plans to add more features to the website and to its social media campaign in the coming months. “The Web has become such a huge piece of the purchase process for consumers, even if they are just researching online and buying at a dealer location,” Roberts says. “We need to embrace these trends, invest heavily in our digital assets and expand on our current capabilities.”
Nexen’s website address remains the same at NexenTireUSA.com, and is both desktop and mobile compatible.
Additional information about Nexen Tire products is available online at nexentireusa.com
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Bridgestone Americas Inc.’s retail division has purchased Phoenix, Ariz.-based Fletcher’s Tire & Auto Service Inc.
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Yokohama Tire Corp. has hired Rick Alonzo as senior director of supply chain and logistics.
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A planned reorganization by Michelin Group "would significantly impact jobs" in the U.S. and France. But there's one part of the business that won't be affected: Michelin's production facilities.
Vehicle Service Group (VSG) has introduced a full line of Rotary branded wheel balancers ranging from a value-priced manual model to a 3D electronic wheel balancer with microprocessor.
The owner of the two busiest Midas locations in Canada says offering an extensive tire inventory and more than a dozen tire brands has transformed his business. Consider Jeff Hall’s success a sign of what’s to come at Midas stores across North America.
Six tire dealers will help Hankook Tire America Corp. continue its partnership with the Disabled American Veterans (DAV) organization. Those dealers will host the group's Mobile Service Offices (MSO) at their stores so the DAV can reach out to veterans in those communities.
Tire Discounters Inc. will expand into its sixth state later this year, and says it is "also looking for other strategic opportunities."
The 2,200-plus retail stores owned and operated by Bridgestone Americas Inc. have a new leader. Joe Venezia is the president of Bridgestone Retail Operations LLC (BSRO) effective June 19, 2017.