Nexen Tire has launched its redesigned website geared toward "consumer interaction and industry functionality," says the company. The upgraded site now offers direct feeds from Nexen’s social media campaign, a resources section to access files, downloadable tire specifications, enhanced product pages, videos and more.
This is the first step in Nexen’s plan to be more customer-reaching on the Web and in other online applications, says the company. “At Nexen, our brand motto is to offer high quality products and to ensure end user safety,” says Nexen Director of Marketing Kyle Roberts. “Our old Web design wasn’t allowing that message to be portrayed properly, and was in need of a facelift. With the changes made, we are much more comfortable with the messaging that visitors will receive.”
Nexen plans to add more features to the website and to its social media campaign in the coming months. “The Web has become such a huge piece of the purchase process for consumers, even if they are just researching online and buying at a dealer location,” Roberts says. “We need to embrace these trends, invest heavily in our digital assets and expand on our current capabilities.”
Nexen’s website address remains the same at NexenTireUSA.com, and is both desktop and mobile compatible.
Additional information about Nexen Tire products is available online at nexentireusa.com
Bob Ulrich was named Modern Tire Dealer editor in August 2000. He joined the magazine in 1985 as assistant editor, and has been responsible for gathering statistical information for MTD's "Facts Issue" since 1993.