BendPak Inc. recently launched a UK website as part of a branding strategy aimed at expanding its role as a global equipment leader.
The company says its www.bendpakranger.co.uk website showcases a more modern look and delivers users fast and easy access to a wide variety of technical information that is vital for consumers, dealers and field service specialists. A responsive design means it provides an optimal viewing experience from a desktop PC or from mobile and tablet devices.
“Our development team has worked hard over the past few months to make this UK website launch become a reality,” says Jeff Kritzer, senior vice president of sales and marketing.
“Our new UK website makes it easier for visitors in the United Kingdom and surrounding territories to access our extensive portfolio of products, along with technical information, service bulletins and product support.”
BendPak’s new website contains an improved search function which offers clear routing to product information, installation and service details as well as video tutorials and demonstrations; an easy to understand tabbed layout simplifies navigation.
BendPak manufactures car lifts, parking lifts, pipe benders, and air compressors. The company’s Ranger brand includes tire changers, wheel balancers, motorcycle lift products and a wide variety of garage equipment.
For more information, visit www.bendpakranger.co.uk.
Bob Ulrich was named Modern Tire Dealer editor in August 2000. He joined the magazine in 1985 as assistant editor, and has been responsible for gathering statistical information for MTD's "Facts Issue" since 1993.