TBC Corp. names Erik Olsen chairman

Posted on July 9, 2014
Erik Olsen has been named chairman of TBC Corp. following the retirement of Larry Day.
Erik Olsen has been named chairman of TBC Corp. following the retirement of Larry Day.

TBC Corp. CEO and President Erik Olsen added the role of chairman of the board to his responsibilities on July 1, 2014. Olsen succeeds Larry Day who retired from the chairman's post on June 30.

“This represents the last piece of the transition plan Larry and I launched in the fall of 2013,” says Olsen.

“As I stated after being named president and CEO, TBC is poised for significant growth due in large part to Larry’s leadership over the past decade. All TBC employees thank him for the countless contributions he made to our corporation.”

Olsen joined TBC in December 2004 as senior vice president and chief marketing officer. From 2005 to 2008 he had the added responsibility of president of Carroll Tire Co., TBC’s wholesale tire distributor subsidiary.

Olsen was named CEO and president of TBC Wholesale Group, and was elected to TBC Corp.’s board of directors in 2008. In 2013 he was appointed chief operating officer and on Jan. 1, 2014, Olsen was named CEO and president of TBC Corp.

Prior to joining TBC, Erik held senior management positions with Michelin North America and marketing and sales positions with Procter & Gamble, The Clorox Co., and Ralston Foods.

Headquartered in Palm Beach Gardens, Fla., TBC is one of the nation's largest marketers of automotive replacement tires. For more information, visit



Related Topics: Erik Olsen, Larry Day, TBC Corp.

Comments ( 1 )
  • Julie

     | about 8 months ago

    Mr. Olsen, My husband was let go by your company, NTB, on 2/16/2015. We have since found out that his insurance was terminated on 2/16/2015; the day he was let go. My husband has been trying to reach someone in HR by emailing and calling since 2/16/2015 for a letter; which is required by my employer (Grapevine-Colleyville ISD); stating his termination date and the termination date of his insurance-which was 2/16/2015.-in order to put them on my insurance. Without that letter I cannot put him and our children on my insurance. My husband and children (which are ultimately more important right now) are without insurance. If you have children you know this is a very scary scenario. No matter who we get on the phone they always pass it on to someone else; who is then unavailable. It is now 2/24/2015; meaning my children and husband have been without insurance since 2/16/2015. All I want is to get them on my insurance (which costs NTB nothing) but it requires a letter (stating his termination date of employment and insurance). A letter that requires 2-3 sentences at most. I am writing to you for help. It has been 8 days. When we contact benefits, they say we have to contact HR. When we contact HR, they say we have to contact benefits. I am terrified that something might happen that could cause financial ruin for us. We are not wealthy...we are just lower middle class trying to hang on. Any help you could give us would be great. If you get this and feel a need to help, my name is Julie Richardson and my phone number is: 818.542.9679. My email is: [email protected] Please help us. Have a Blessed day and thank you, Julie Richardson


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Bob Ulrich was named Modern Tire Dealer editor in August 2000. He joined the magazine in 1985 as assistant editor, and has been responsible for gathering statistical information for MTD's "Facts Issue" since 1993.
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