Tire’s Warehouse Inc. (TWI) and Yokohama Tire Corporation (YTC) recently hosted an appreciation event for YTC’s Advantage associate dealers at the Angels baseball stadium in Anaheim, Calif.
Yokohama share details on its upcoming marketing efforts and products due to be released this year.
“Yokohama is a key partner of TWI,” says Ken Hsu, director of marketing at TWI.
“This year celebrates the 30th anniversary of our partnership. It was the perfect occasion to show our Advantage dealers the value they gain through TWI and the Yokohama brand along with how much we appreciate their business.”
The venue was made possible through Yokohama’s sponsorship of the ball club. The event included a VIP look inside the Angels organization along with guest speakers such as Angels great Chuck Finley and Angels Chairman Dennis Kuhl.
The duo led the group on a behind-the-scenes tour of the stadium while providing candid insights. “This was a rare opportunity for our customers to experience the inner workings of a great sports franchise. The Angels organization opened their doors for us and everyone had a great time” says Hsu.
TWI distributes the Bridgestone, Firestone, Continental, General, Falken, GITI, Hankook, Kumho, Nexen, Sumitomo and Yokohama brands as well as the TWI house brands Accelera, Delinte, Doral, Gladiator, Landsail and Rotalla.
For more information, visit www.tireswarehouse.net.
Bob Ulrich was named Modern Tire Dealer editor in August 2000. He joined the magazine in 1985 as assistant editor, and has been responsible for gathering statistical information for MTD's "Facts Issue" since 1993.