Wheel Pros acquired by equity group Audax

Posted on July 10, 2014

Denver-based designer, marketer and distributor of branded aftermarket wheels Wheel Pros LLC has been acquired by Audax Group Inc. from Platinum Equity LLC.

Wheel Pros, which also distributes performance tires and accessories, was founded in 1995 with two distribution centers. Audax says today the company carries proprietary, leading brands that are recognized across all major vehicle segments and are sold through a national footprint of 25 distribution centers and internationally.

Randy White, CEO of Wheel Pros, said, “We are excited to continue growing the business organically and by leveraging Audax’ expertise in identifying and integrating add-ons. I look forward to working with our new partner and creating a larger strategic enterprise.”

Geoffrey Rehnert, co-CEO of Audax Group, said, “Wheel Pros is a market-leader in the automotive aftermarket industry. We look forward to partnering with Randy White, Jody Groce and the Wheel Pros team to grow the business organically and through strategic add-on acquisitions.”

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Related Topics: Audax Group Inc., Geoffrey Rehnert, Randy White, Wheel Pros LLC, Wheels

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Bob Ulrich was named Modern Tire Dealer editor in August 2000. He joined the magazine in 1985 as assistant editor, and has been responsible for gathering statistical information for MTD's "Facts Issue" since 1993.
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