Retail

Tenneco ‘Shockmobile’ to visit Midwest cities

Posted on July 14, 2014
The “Shockmobile” visited New York’s Yankee Stadium as fans arrived for a game against rival Boston Red Sox. It was one of 30 stops in the first three weeks of the tour to promote the “Everything Gets Old. Even Your Shocks” message.

The “Shockmobile” visited New York’s Yankee Stadium as fans arrived for a game against rival Boston Red Sox. It was one of 30 stops in the first three weeks of the tour to promote the “Everything Gets Old. Even Your Shocks” message.

Tenneco Inc. is beginning the second leg of its “Shockmobile” North American tour in mid-July with visits to Detroit, Chicago, St. Louis and dozens of other Midwest cities.

A 25-foot-long, 10-foot-high translucent Monroe OESpectrum shock absorber on wheels is the centerpiece of the tour, which promotes Tenneco’s “Everything Gets Old. Even Your Shocks” campaign.

The custom-built, LED-illuminated shock is towed by a specially equipped sport-utility vehicle featuring matching yellow-and-black graphics along with information on how consumers can learn more about the importance of inspecting shocks and struts at 50,000 miles/80,000 kilometers.

“Our first three-week tour was a lot of fun as the Monroe ambassadors visited customers throughout the Northeast,” says Denise Hanefeld, marketing coordinator for the Monroe brand.

“It was also a real eye-opener for tens of thousands of consumers, many of whom reported how ‘shocking’ it was to see a 25-foot-long rolling shock absorber that glows in the dark. Perhaps most important is the fact that our web traffic at Monroe.com and follower engagement on each of our social media channels are growing substantially as a result of this consumer education initiative.”

The Shockmobile tour, which will include several popular college football venues this fall, is part of the Monroe brand’s “Everything Gets Old. Even Your Shocks” marketing campaign, which is designed to remind millions of vehicle owners that ride control components – like other, more visible consumer products – wear out and need to be replaced.

Consumers can track the tour via the Monroe brand’s Facebook page (www.facebook.com/MonroeShocks) and Twitter feed (@MonroeShocks) as well as the www.Monroe.com website.

Related Topics: Monroe shocks and struts, promotions, Tenneco Inc.

Comments ( 0 )
More Stories
The top reason buyers attend AAPEX is to find the latest new products in the global automotive aftermarket industry. 
News Survey Respondents Give AAPEX High Marks

Ninety percent of buyers who attended the 2017 Automotive Aftermarket Products Expo (AAPEX) said they are likely to attend this year’s event, according to the associations that present it.  

News Online Tool Helps You Find a TIA-Certified Trainer

The Tire Industry Association (TIA) has created an online search tool to help find a TIA-certified trainer anywhere in the United States.

News Ricky Benton Racing Is Headed to Talladega

The last time Timothy Peters partnered with Ricky Benton Racing (RBR), the pairing resulted in a seventh-place finish in the NASCAR Camping World Truck Series (NCWTS) at the half-mile Martinsville Speedway. The team and driver are renewing their partnership in a bigger way.  

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!