Retail

Tenneco ‘Shockmobile’ to visit Midwest cities

Posted on July 14, 2014
The “Shockmobile” visited New York’s Yankee Stadium as fans arrived for a game against rival Boston Red Sox. It was one of 30 stops in the first three weeks of the tour to promote the “Everything Gets Old. Even Your Shocks” message.  

The “Shockmobile” visited New York’s Yankee Stadium as fans arrived for a game against rival Boston Red Sox. It was one of 30 stops in the first three weeks of the tour to promote the “Everything Gets Old. Even Your Shocks” message.  

Tenneco Inc. is beginning the second leg of its “Shockmobile” North American tour in mid-July with visits to Detroit, Chicago, St. Louis and dozens of other Midwest cities.

A 25-foot-long, 10-foot-high translucent Monroe OESpectrum shock absorber on wheels is the centerpiece of the tour, which promotes Tenneco’s “Everything Gets Old. Even Your Shocks” campaign.

The custom-built, LED-illuminated shock is towed by a specially equipped sport-utility vehicle featuring matching yellow-and-black graphics along with information on how consumers can learn more about the importance of inspecting shocks and struts at 50,000 miles/80,000 kilometers.

“Our first three-week tour was a lot of fun as the Monroe ambassadors visited customers throughout the Northeast,” says Denise Hanefeld, marketing coordinator for the Monroe brand.

“It was also a real eye-opener for tens of thousands of consumers, many of whom reported how ‘shocking’ it was to see a 25-foot-long rolling shock absorber that glows in the dark. Perhaps most important is the fact that our web traffic at Monroe.com and follower engagement on each of our social media channels are growing substantially as a result of this consumer education initiative.”

The Shockmobile tour, which will include several popular college football venues this fall, is part of the Monroe brand’s “Everything Gets Old. Even Your Shocks” marketing campaign, which is designed to remind millions of vehicle owners that ride control components – like other, more visible consumer products – wear out and need to be replaced.

Consumers can track the tour via the Monroe brand’s Facebook page (www.facebook.com/MonroeShocks) and Twitter feed (@MonroeShocks) as well as the www.Monroe.com website.

Related Topics: Monroe shocks and struts, promotions, Tenneco Inc.

Comments ( 0 )
More Stories
News

5 Money-Making, Business-Improving Tips From the 2017 K&M Tire Meeting

As independent tire dealers battle the competition, they often search for the one thing that will help them stand out. At the 2017 K&M Tire Inc. annual dealer conference, the wholesaler provided a day-and-a-half event full of educational sessions to help dealers identify those opportunities.

Typical e-commerce websites selling tires often limit users to a drop-down menu of pre-selected tire terms without considering the driving and lifestyle preferences of shoppers. To find the best tire, consumers need to consider not only their vehicle's make, model and tire size, but also how it supports their everyday routines and hobbies.
News

Sears Sells Tires Online Using Artificial Intelligence

Artificial intelligence (AI) has come to the tire industry by way of Sears Auto Centers. With the pilot launch of the retail chain's "Digital Tire Journey" Web app, consumers can identify the appropriate tires to fit their driving preferences.

News

And the Most Popular Tire Sizes in the U.S. in 2016 Were...

High-value-added passenger tires is the buzz phrase in the tire industry right now. Also known as HVA tires, they are defined by some companies as tires 17 inches and above in size, by others 18 inches and above. Either way, they are trending upward.

News

NCTDA to Honor Dealers at 2017 Expo

The North Carolina Tire Dealers Association (NCTDA) will honor its 2017 Dealer of the Year and induct two new members into its Hall of Fame.

News

Discount Tire Expands in Houston Metropolitan Area

Discount Tire has added a store in Sugar Land, Texas. It is the third Discount Tire outlet in Sugar Land, which is part of the Houston metropolitan area, and the 12th location in Fort Bend County.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!