Tenneco Inc. is beginning the second leg of its “Shockmobile” North American tour in mid-July with visits to Detroit, Chicago, St. Louis and dozens of other Midwest cities.
A 25-foot-long, 10-foot-high translucent Monroe OESpectrum shock absorber on wheels is the centerpiece of the tour, which promotes Tenneco’s “Everything Gets Old. Even Your Shocks” campaign.
The custom-built, LED-illuminated shock is towed by a specially equipped sport-utility vehicle featuring matching yellow-and-black graphics along with information on how consumers can learn more about the importance of inspecting shocks and struts at 50,000 miles/80,000 kilometers.
“Our first three-week tour was a lot of fun as the Monroe ambassadors visited customers throughout the Northeast,” says Denise Hanefeld, marketing coordinator for the Monroe brand.
“It was also a real eye-opener for tens of thousands of consumers, many of whom reported how ‘shocking’ it was to see a 25-foot-long rolling shock absorber that glows in the dark. Perhaps most important is the fact that our web traffic at Monroe.com and follower engagement on each of our social media channels are growing substantially as a result of this consumer education initiative.”
The Shockmobile tour, which will include several popular college football venues this fall, is part of the Monroe brand’s “Everything Gets Old. Even Your Shocks” marketing campaign, which is designed to remind millions of vehicle owners that ride control components – like other, more visible consumer products – wear out and need to be replaced.
Bob Ulrich was named Modern Tire Dealer editor in August 2000. He joined the magazine in 1985 as assistant editor, and has been responsible for gathering statistical information for MTD's "Facts Issue" since 1993.