Revamped KYB website has video section

Posted on July 14, 2014

Ride control product manufacturer KYB Americas Corp. has announced the release of a new website and has been improved with important ride control information that will help auto care industry professionals and consumers alike.

Visitors have the ability to index any page of information right from the home page. Also on the home page is a “The More You Know… The Safer You Drive” themed video section that provide content on the main questions people are asking about shocks and struts, says KYB.

Visitors will also find the KYB fan zone that includes social media links, cell phone, tablet and PC wallpapers and the ability to communicate their KYB story. The company says the site will receive ongoing updates and design enhancements to better serve KYB’s online interaction.

“We took a close look at how people were using our site and from what devices,” said KYB Marketing manager Kyle Freund.

“We realized that drastic changes needed to be made to the structure of our site and how we prioritize the information people were searching for. Whether it is a consumer on a cell phone in a coffee shop, or a technician on a tablet, we wanted our site to serve as the online information center for anybody seeking information on ride control.”

KYB Corporation is a $4 billion global hydraulics manufacturer with over 8,100 employees and sells its products in over 100 countries. The company says it is the world’s largest supplier of shocks and struts to vehicle manufacturers and has a full range of domestic and import shocks and struts for the aftermarket.

Related Topics: KYB Americas Corp., Kyle Freund, Ride Control Products, Shocks, Struts,

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Bob Ulrich was named Modern Tire Dealer editor in August 2000. He joined the magazine in 1985 as assistant editor, and has been responsible for gathering statistical information for MTD's "Facts Issue" since 1993.
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