Commercial Business

Bridgestone rebrands GCR division

Posted on July 17, 2014
GCR Tire & Service has a new logo.
GCR Tire & Service has a new logo.

Bridgestone Americas Tire Operations LLC (BATO) has rebranded its GCR Tires & Service division. Under the new brand, GCR is standardizing the commercial tire service experience across all of its U.S. locations.

Customers can expect the same hours of operation, technicians that are all Tire Industry Association-trained, a nationally connected sales force, and one website for all locations. The company's service offering includes tire maintenance and repairs, on-site service, 24-hour emergency response, Bandag retreading and more.

“GCR is respected within the industry for delivering trusted quality brands including Bridgestone, Bandag, Firestone and Dayton products, top customer service and dependable workmanship time after time,” says John Vasuta, president.

“Keeping fleets and businesses moving is job one for our customers, and a primary focus of the entire GCR team. This rebranding reaffirms our continuing promise to always deliver best-in-class experience and outstanding service.”

BATO says GCR has one of the largest network of commercial stores across the country.

The letters of GCR reflect the last names of the original company founders Balie Griffith, Harold Crawford and Perry Rose. The first GCR operations opened in 1945 in Odessa, Texas.

For more information about GCR Tires & Service, visit

Related Topics: Bridgestone Americas Tire Operations, GCR Tires & Service, John Vasuta

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Bob Ulrich was named Modern Tire Dealer editor in August 2000. He joined the magazine in 1985 as assistant editor, and has been responsible for gathering statistical information for MTD's "Facts Issue" since 1993.
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