Big O Tires LLC is supporting the Alex’s Lemonade Stand Foundation, a nonprofit organization which raises funds for pediatric cancer research, with an in-store donation and awareness campaign during the month of July 2014.
Customers who make an in-store donation to Alex’s Lemonade Stand Foundation will receive a Big O Tires discount card for future services.
Big O Tires will also give participating customers a special yellow “lemon” air freshener (while supplies last) and each donation will be honored with a paper lemon posted in the store.
“Big O Tires has been a proud supporter of Alex’s Lemonade Stand for nearly a decade, and we are happy to support such a truly deserving organization,” says Kim McBee, vice president of marketing, Big O Tires.
During the past 8 years, Big O Tires franchises, customers, and corporate associates have donated nearly half a million dollars to Alex’s Lemonade Stand Foundation.
Each year Big O Tires corporate matches the amount of donations raised at participating Big O Tires franchise locations during the duration of this promotion.
Big O Tires is a subsidiary of TBC Corp.
Bob Ulrich was named Modern Tire Dealer editor in August 2000. He joined the magazine in 1985 as assistant editor, and has been responsible for gathering statistical information for MTD's "Facts Issue" since 1993.