Yokohama, Michelin, Bridgestone and... Kenda?

Posted on July 21, 2014

On the heels of the 2014 Open Championship at Royal Liverpool Golf Club in Hoylake, England, Modern Tire Dealer Editor Bob Ulrich turned back the clock to July 20, 2003. That was the day Kenda USA was the most popular tire company in the world.

What events conspired to make that happen? How does that tie into the 2014 Open Championship?

And how do Yokohama Tire Corp., Michelin North America Inc. and Bridgestone Americas Inc. fit into the narrative?

All will be answered if you read "Flashback: the day Kenda ruled the world."

Do you remember perhaps Kenda's best day ever? What did you think of (spoiler alert) the Yokohama and Michelin commercials during this year's event? Read the blog, then let us know what you think by leaving a comment!

Related Topics: B.O.B., sports marketing, Television commercials

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Bob's Headshot

Bob Ulrich was named Modern Tire Dealer editor in August 2000. He joined the magazine in 1985 as assistant editor, and has been responsible for gathering statistical information for MTD's "Facts Issue" since 1993.
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