Retail

Vogue Tyre celebrates 100-year milestone

Posted on July 21, 2014
Celebrating Vogue Tyre’s 100th anniversary are (left to right) Larry Marciniak, regional vice president, Greg Hathcock, president, Kevin Goyak, executive vice president and Greg Paul, regional vice president.

Celebrating Vogue Tyre’s 100th anniversary are (left to right) Larry Marciniak, regional vice president, Greg Hathcock, president, Kevin Goyak, executive vice president and Greg Paul, regional vice president.

To commemorate its 100th anniversary in 2014, Vogue Tyre & Rubber Co. conducted an anniversary celebration in Chicago this past weekend for employees and business partners. The company was started in 1914 by Harry Hower, a chauffeur who invented the whitewall tire with a patented gold stripe design.

“Vogue has always appealed to people who want the best,” said Greg Hathcock, president.

“They want the best cars and they want the best tires, the best wheels. They want their car to be different from everybody else. They want to be unique leaders in terms of fashion and style. Vogue tires have always been for that niche of people who want to be different.”

Hathcock told the group of more than 100 employees and business partners that only 6/10th of 1% of companies make it to 100 years.

A special guest at the event was longtime Vogue board member Doug Dodson, grandson of Lloyd Dodson, who purchased West Coast distribution rights to Vogue Tyres from Hower in 1927.

“My grandfather was born in 1901 and when he was 25 years old he borrowed $3,000 to get into the tire business with a partner who he bought out two years later,” said Dodson.

“Before you know it, he was selling more Vogue tires in LA than they were in Chicago. He had no formal education; didn’t even graduate from high school. But by his sheer intelligence, humbleness, friendliness and the ability to see the future, he swung through the depression and the 1942 hit. When everyone else was scared of the war he could see the future and that when the war was over there would be a huge market for tires. He was able to buy the company and it started growing by leaps and bounds.”

That growth continues today and the Vogue executives in attendance expressed confidence in the future.

“In our industry there is more fluidity in terms of companies going in and out of business,” said Hathcock.

“The biggest reason why we’re here is because this is not just our 100th anniversary; this is the beginning of our second 100 years. All the things we’re doing, the products and programs, new people and new ideas will all contribute to a strong and successful future for Vogue Tyre.”

Related Topics: Doug Dodson, Greg Hathcock, Lloyd Dodson, Vogue Tyre & Rubber Co., Whitewall Tires

Comments ( 0 )
More Stories
Article

You’ve Got Email: It’s Still the Way to Go to Market, Digitally Speaking

Remember email? Sometimes in the communication that is texting, tweeting or ‘Snapchatting,’ email is taken for granted. Facebook is great for sharing your thoughts and feelings to everyone you have friended, but email is more targeted, especially when used for business. You might say it is even more personal than Facebook because it is designed for interaction between two people or among a small group of people.

Drew Howlett from Falken says developing the right M/T tire is critical. “There are too many other competitive products on the market to have any weaknesses.”
Article

M/T Tires are Having a Moment: Consumer Demand Is Blurring the Lines

There are off-road warriors who never let their vehicles or mud-terrain tires touch pavement. There are others who like to occasionally play in the dirt, but need their fun vehicles to do double duty to go to work or school. And increasingly, there are drivers with lifted trucks and mean-looking tires who chase the aesthetic more than the lifestyle their vehicle portrays.

The sales staff at Ron's Tire & Motorsports is cross-trained to sell every product, from tires to bicycles to lawnmowers to barbecue grills.
News

Ron's Tire Sells Tires, And Much, Much More

Here’s the first hint that the newest tire store Ron Baxter and Ross Baxter are opening in Idaho Falls, Idaho, isn’t a typical retail store: the size. It’s 37,000 square feet.  

News

Tireco's Milestar Brand Launches Responsive Website

Tireco Inc.'s new mobile responsive website for Milestar tires is designed to showcase updated news, features and available tire sizes while serving as a hub for consumers to interact with the Milestar brand.

Kenda newcomer Chris Tolbert will help expand the Traction Dealer Network.
News

Chris Tolbert Joins Kenda USA

Tire industry veteran Chris Tolbert has joined Kenda USA's North American Automotive Business team as director of business development. His assignment: help accelerate Kenda’s sales and brand awareness in the PCR and LTR segments.

The new Gabriel training menu is divided into two sections, one for light vehicle training and one for heavy-duty training. Both sections include a series of training videos for dealers and installers to better sell and install Gabriel shocks and struts.
News

Gabriel Website Offers Training Resources

Ride Control LLC has launched its Gabriel website training menu with a series of training options as an expansion of its Answerman technical service offerings. This includes videos, technical bulletins, online catalogs and FAQs for both light and heavy-duty vehicles.

News

Hankook Suffers Sales Slowdown in 2Q 2017

Hankook Tire Co. Ltd. posted income before taxes of 3.1 trillion won on net sales of nearly 17.3 trillion won for the second period ended June 30, 2017. That compares to income of 2 trillion won on sales of 16.4 trillion won for the same period in fiscal 2016.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!