Bartec USA LLC’s new Tech200Pro diagnostic tool incorporates TPMS sensor testing and activation, tread depth measurement and tire pressure checks.
Mitchell 1 has added a new website development service to its SocialCRM shop marketing solution to provide automotive repair shops a cost-effective solution for designing, managing and maintaining a professional business website.
Having a business website creates a central point of contact for repair shops and takes advantage of the synergy of a comprehensive marketing program, the company notes. The Mitchell 1 SocialCRM support team will help build an expertly designed website that presents the shop’s brand consistently across all of their marketing touch points. The service also includes ensuring the website content is up-to-date and optimized for search engines so prospective consumers can find the shop quickly.
“Our SocialCRM marketing agents talk to shops every day about how important it is to present a consistent brand image so they can be more visible on the Internet,” says Brian Warfield, senior product manager for Mitchell 1 SocialCRM. “The new website service is a natural extension of the comprehensive approach we take to help our customers achieve their marketing goals. A business website is at the center of successful marketing efforts and is perhaps the most important tool shops have to bring in new and repeat business.”
Many shops used a third-party resource to create their website years ago but do not have ongoing access or a resource to make changes for them, says Mitchell 1. Not having the ability to update the business website can be a challenge. However, Warfield says, “when shops use the same service to manage their marketing program as well as their website, they can efficiently leverage and share marketing assets such as logos, coupons, customer review links, testimonials and appointment links, to create a more consistent brand image for the business and achieve maximum results.”
Mitchell 1’s SocialCRM marketing service is dedicated to providing the best and most comprehensive way to reach an entire customer database with unique marketing messages. Repair shops can retain existing customers with automated service reminders, thank you notes and targeted e-mail promotions as well as attract new customers through authentic reviews and increased Internet visibility.
For more information, see www.mitchell1.com.
Is cash more important than profit? Good question. Whether or not you make a profit, you need to know where the money goes.
Cooper Tire & Rubber Co. has completed its $93 million purchase of a 65% interest in China-based Qingdao Ge Rui Da Rubber Co. Ltd.
The WildPeak H/T01A 2 by Falken Tire Corp. is the original equipment tire fitment on the 2017 Jeep Renegade Trailhawk.
The Philips D5S Xenon HID (high intensity discharge) bulb from Lumileds is available as an aftermarket replacement.
Meineke Car Care Centers LLC, a division of Driven Brands Inc., is promising consumers peace of mind and freedom from vehicle maintenance concerns with a new plug-in technology, the Meineke Revvy.
Michelin North America Inc. has ended its mobile tire installation service experiment, Michelin OnSite. The tire maker shelved the program earlier this month.
On May 18, 2016, the Department of Labor’s final rule updating the overtime regulations was published by President Barack Obama and Secretary of Labor Thomas Perez. The ruling automatically extended overtime pay protections to more than 4 million workers within the first year of implementation.
Cooper Tire & Rubber Co.’s vice president and treasurer will participate in the Bank of America Merrill Lynch Leveraged Finance Conference on Nov. 29.
Omni United (S) Pte. Ltd. has been recognized as one of the top companies in Singapore with its 10th place standing in the 2016 Enterprise 50 (E50) Awards program.
American Tire Distributors Inc.’s Tire Pros franchise is partnering with Independent We Stand to support Small Business Saturday on Nov. 26. To help drive traffic to member stores, Tire Pros is offering a consumer rebate on General brand passenger and light truck tires.
The New Jersey Assembly has left no doubt as to its view on unsafe used tires. By a vote of 72-0 on Nov. 21, it unanimously passed legislation to prohibit the sale of unsafe used tires that pose a risk to New Jersey motorists and the public.
Centric Parts’ StopTech division has been named supplier of the year by Turn14 Distribution Inc.
TBC Corp. has relocated a Tire Kingdom Service Center outlet in Port St. Lucie, Fla. The eight-bay store is one of more than 180 Tire Kingdom locations throughout Florida.
The organizers of the China International Tire Expo (CITEXPO) have set a new date for the 2017 event: August 21, 22, and 23.