Retail

Mitchell 1 enhances SocialCRM marketing solution

Posted on July 21, 2014

Mitchell 1 has added a new website development service to its SocialCRM shop marketing solution to provide automotive repair shops a cost-effective solution for designing, managing and maintaining a professional business website.

Having a business website creates a central point of contact for repair shops and takes advantage of the synergy of a comprehensive marketing program, the company notes. The Mitchell 1 SocialCRM support team will help build an expertly designed website that presents the shop’s brand consistently across all of their marketing touch points. The service also includes ensuring the website content is up-to-date and optimized for search engines so prospective consumers can find the shop quickly.

“Our SocialCRM marketing agents talk to shops every day about how important it is to present a consistent brand image so they can be more visible on the Internet,” says Brian Warfield, senior product manager for Mitchell 1 SocialCRM. “The new website service is a natural extension of the comprehensive approach we take to help our customers achieve their marketing goals. A business website is at the center of successful marketing efforts and is perhaps the most important tool shops have to bring in new and repeat business.”

Many shops used a third-party resource to create their website years ago but do not have ongoing access or a resource to make changes for them, says Mitchell 1. Not having the ability to update the business website can be a challenge. However, Warfield says, “when shops use the same service to manage their marketing program as well as their website, they can efficiently leverage and share marketing assets such as logos, coupons, customer review links, testimonials and appointment links, to create a more consistent brand image for the business and achieve maximum results.”   

Mitchell 1’s SocialCRM marketing service is dedicated to providing the best and most comprehensive way to reach an entire customer database with unique marketing messages. Repair shops can retain existing customers with automated service reminders, thank you notes and targeted e-mail promotions as well as attract new customers through authentic reviews and increased Internet visibility.

For more information, see www.mitchell1.com.

Related Topics: Internet, marketing, Mitchell 1, software

Comments ( 0 )
More Stories
Gary Sass is joining Point S North America following time at Kumho, Continental and Goodyear.
News

Point S Names Network Operations Manager for North America

Gary Sass has joined Point S North America as its first network operations manager. Sass will be responsibile for continuing the synergy between the Point S entities in the U.S. and Canada, and working to expand the company's network, partnerships and brand in North America.

News

Wegmann To Open New West Coast Distribution Center

Wegmann automotive USA Inc. is moving into a larger distribution facility to serve its West Coast customers. The company says the location in Phoenix will help improve fill rates and delivery services.

Kenda tires will run exclusively on Vore 2016 Roush Mustangs, Ford F-150 Raptors and Vore challenge racing trucks. 
News

Kenda Sponsors Off-Road Driving Experience

American Kenda Rubber Industrial Co. Ltd.’s Kenda brand is the new tire sponsor of Vore Adrenaline Compound, an off-road driving experience based in Las Vegas, Nev.

Article

Dealers Hope New President Will be Good for Business

Each month we ask members of our National Advisory Council (NAC) a question or questions on a current hot topic. Recently we asked, “What effect do you believe Donald Trump will have on your business as president?” Here are some of their responses.

Service Line says its Renegade Model TMB4000 manual parts washer is a cost-effective way to wash parts without solvents.
Product

Service Line Has Manual Parts Washer

Service Line Inc.’s Renegade TMB 4000 manual parts washer for general repair cleaning is designed to be a practical alternative to washing parts with solvents.

Bosch says the Robinair AC1234-6 machine has a liquid refrigerant flushing function that flushes A/C systems or individual components using liquid refrigerant instead of harsh chemicals.
Product

Robinair Offers 1234YF Recover, Recycle, Recharge Machine

The Robinair AC1234-6 was the first commercially available fully automatic R1234YF machine to meet the SAE’s requirement for recovering, recycling and recharging vehicle A/C systems with the new refrigerant, according to Bosch Automotive Service Solutions.

Tire Factory moved its dealer meeting out of Oregon and planned new activities for dealers, including a visit to Octane Raceway and a timed pit crew challenge. Tiffany Fox prepares to lower the jack once her teammates from Point S J&J Tire & Auto Service in Helena, Mont., finish their tire installations.
Article

Point S Rebranding Exceeds Expectations

Tire Factory Inc. members have rebranded the vast majority of their 206 stores to the Point S banner at a breakneck pace. And leaders of the Oregon-based cooperative are unveiling new programs with two big hopes: the momentum of current members continues, and more independent tire dealers join their network.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!