Retail

AAPEX webinar covers marketing messages

Posted on July 21, 2014

The Automotive Aftermarket Products Expo (AAPEX) AAPEXedu Webinar Series announced it will present “The Seven ‘Can’t Forget’ Ingredients in Your Marketing Messages,” a free exhibitor webinar on Tuesday, Aug. 5, 2014 at 4 p.m., EST.

AAPEX 2014 is slated to take place Nov. 4-Nov. 6, at the Sands Expo Center in Las Vegas, with AAPEXedu sessions starting on Monday, Nov. 3.

The group says one of the biggest mistakes large and small companies make is thinking that simply "announcing" a product is what marketing is all about, such as, "Announcing our all new 2013 shiny, blue Widget!" But that's not marketing, says AAPEX; marketing actually helps make the sale and there are proven steps and tactics to use in marketing that can help make that happen.

In this session, strategic marketing expert Steve Miller will share seven important ingredients to incorporate in all marketing messages. Implementing just one of these can make a huge difference in your results, notes AAPEX.

The monthly AAPEXedu Webinar Series is designed to help ensure exhibitors grow their businesses and get the most out of their participation in AAPEX 2014. Additional exhibitor webinars will cover “Copywriting” and “Boothmanship for AAPEX.”

To register for “The Seven ‘Can't Forget’ Ingredients In Your Marketing Messages” or to watch a previous webinar in the AAPEXedu Video Learning Library, visit: www.aapexshow.com/exhibitor/webinar.

The 2014 AAPEX is expected to feature more than 2,400 exhibitors, 5,000 booths, nearly 40 AAPEXedu sessions and 39,000 targeted buyers. More than 130,000 automotive aftermarket professionals from nearly 125 countries are projected to be in Las Vegas during AAPEX. To register for AAPEX, visit: www.aapexshow.com/register.

Related Topics: AAPEX, AAPEXedu Webinar Series, Automotive Aftermarket Products Expo, marketing, Steve Miller

Comments ( 0 )
More Stories
News

Judge Declares Overtime Ruling Is 'Unlawful' For Now

On May 18, 2016, the Department of Labor’s final rule updating the overtime regulations was published by President Barack Obama and Secretary of Labor Thomas Perez. The ruling automatically extended overtime pay protections to more than 4 million workers within the first year of implementation.

Tire Pros is urging communities to buy from local retailers on Small Business Saturday. This year's day dedicated to locally owned small businesses is Nov. 26.
News

Tire Pros Supports Small Business Saturday With General Tires Rebate

American Tire Distributors Inc.’s Tire Pros franchise is partnering with Independent We Stand to support Small Business Saturday on Nov. 26. To help drive traffic to member stores, Tire Pros is offering a consumer rebate on General brand passenger and light truck tires. 

News

New Jersey Assembly Helps Define Unsafe Used Tires

The New Jersey Assembly has left no doubt as to its view on unsafe used tires. By a vote of 72-0 on Nov. 21, it unanimously passed legislation to prohibit the sale of unsafe used tires that pose a risk to New Jersey motorists and the public.

News

New Date Set for China Tire Show

The organizers of the China International Tire Expo (CITEXPO) have set a new date for the 2017 event: August 21, 22, and 23.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!