Retail

Net Driven hosts Automotive Dealer Council

Posted on July 21, 2014
The host even showcased a vehicle of its own at the Net Driven car show, one of the events held during the recent open house for Net Driven's new headquarters.

The host even showcased a vehicle of its own at the Net Driven car show, one of the events held during the recent open house for Net Driven's new headquarters.

The inaugural meeting of the Automotive Dealer Council was held at Net Driven's new headquarters in Scranton, Pa., on July 17, 2014.

Formed by Net Driven, the council is made up of "dealers on the front line," according to the company. They will meet periodically "to examine challenges in the automotive industry... and develop new solutions."

The first council meeting focused on the tire industry, with more than 100 dealers from across the United States and Canada participating in a program moderated by the Tire Industry Association (TIA).

Here are some of the issues, some in the form of questions, addressed at the meeting, with answers and observations from the participants.

Issue: online pricing pros and cons

* Tire Rack created online pricing.

* Chinese companies are not pricing tires online.

* Barry Steinberg, CEO of Direct Tire & Auto Service in Watertown, Mass., says he will begin posting tire prices online Aug. 1.

Issue: How has technology changed the way your employees learn?

* Manufacturers offer webinars.

* Tire salespeople have to educate consumers about tire technology.

Issue: Where do you find industry trends?

* 20 Groups.

* Michelin classes.

* SEMA (Specialty Equipment Market Association) Show.

* Entrepreneurs' Organization.

* Trade magazines.

* Tire e-news.

* Non-competing businesses (i.e., department store, Apple store) in order to understand what other successful businesses do.

* Google.

* News feeds/video.

* Fixed Ops magazine.

Issue: What have you done to ensure your continued success through positive and negative economic fluctations?

* Formulated a strategic plan.

* "Figure out where you are and where you need to be and how to get there. Prioritize customer service, and service customers beyond their expectations."

* "We make sure our salespeople are well-trained."

* Consistancy: every day, every car, every time, even when the economy is bad.

* Join a 20 Group -- "I should've joined 20 years ago."

* Go over goals daily.

* "Step back and look at your operation, be honest with yourself. Trim fat but keep marketing and advertising.

* Work harder and smarter.

* Keep employees healthy (improve health benefits). Build on trust. Brand your business through social media. Give a customer the "celebrity experience."

Issue: What added value services are you providing to help maintain profitability and increase value for the customer?

* Offer a free oil change with "each tire" purchased. So buy four tires, get four free oil changes -- or free alignment -- or free road hazard warranty.

* Drive-thru express oil change. Snow tire storage. Loaner cars. Low price oil change gives you opportunities for upselling preventative maintenance ("educate how this will help the consumer in the long run"). Low price guarantee for in-store and online purchases.

* Pandora radio advertising.

Net Driven, the business name of Local Focal Inc., is a leading provider of website and Internet marketing solutions for tire dealers and new and used car retailers in the United States and Canada. To learn more about Net Driven and its complete portfolio of service offerings, visit www.netdriven.com.

Related Topics: 20 groups, Automotive Dealer Council, Barry Steinberg, Direct Tire, Internet marketing, Tire Industry Association, Tire Rack, under-car service

Comments ( 0 )
More Stories
Figure 1: Exploded view of a clamp-in style tire pressure sensor. Illustrations courtesy of General Motors Corp.
Article

TPMS: GM/Cadillac Escalade Series: 2007-16

The tire pressure monitoring system (TPMS) on 2007 to 2016 GM/Cadillac Escalade Series system uses the remote control door lock receiver (RCDLR), body control module (BCM), four radio frequency (RF) transmitting pressure sensors, and the serial data circuit to perform the sensor learn mode functions.

Falken Tyre Europe exhibited for the first time at the Geneva Motor Show in Switzerland.
Article

Innovative Tires and More: Manufacturers Speak Out at the Geneva Motor Show

The annual Geneva Motor Show in Switzerland is primarily a high profile car show presenting the very latest automotive technical advancements. It is also increasingly becoming a popular event in terms of tomorrow’s tire innovations, and once again most of Europe’s leading tire manufacturers were exhibiting this year.

Article

The Sales Counter Moved Again: And the Sales Floor is Now on the Smartphone

The sales counter just moved. Well, it didn’t “just-move,” it’s been moving. In my early days of selling tires at retail, it all happened in a small area at the store known as the sales floor. Consumers called or visited the store where the initial details of a potential sale were discussed. Today, the initial discussion is digital. The salesperson at the store had a great deal of control because the product and pricing information resided with the salesperson at the store. Today, there’s plenty of product and pricing information available to the consumer before they call or visit.

News

Yokohama's Spring Getaway Promotion Rewards Consumers

The new ultra-high performance Advan A052 is part of Yokohama Tire Corp.’s Spring Getaway promotion, which rewards consumers with a choice of a 2016-2017 Chelsea Football Club (FC) jersey or a $60-$80 Visa prepaid card for purchases of select tires.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!