Cooper adds to executive team

Posted on July 23, 2014
Mark Chung has joined Cooper to lead business development and strategy in the Americas.

Mark Chung has joined Cooper to lead business development and strategy in the Americas.

Cooper Tire & Rubber Co. has appointed Mark Chung vice president, strategy and business development for the Americas. He reports to Chris Ostrander, Cooper’s president, Americas operations.

In his new role, Chung is responsible for leading the development and execution of Cooper’s North and South America business strategy, spearheading business intelligence, business development, and establishing processes to support the company’s growth initiatives in North America.

Chung brings nearly 15 years of automotive and industrial-related corporate strategy, marketing and sales experience to Cooper, including his most recent post as director, global marketing for the filtration business unit of Cummins Inc..

Prior to Cummins, Chung served as director of strategic marketing, corporate strategy and product marketing for Yokohama Tire Corp. Earlier in his career, Chung spent five years with Ford Motor Co., where he was a part of the accelerated marketing executive management development program and served in marketing and sales roles.

“Mark brings a wealth of experience in strategic business planning, as well as marketing and sales leadership to Cooper,” says Ostrander.

“As we work toward achieving the ambitious goals we have for the Americas region to drive improvements in mix and margin, increase our participation in the original equipment channel, and grow our commercial vehicle and Latin American sales, Mark’s leadership will be instrumental to develop and implement the strategy to attain these goals.”

For recent news on other executive changes at Cooper, see International leadership transitions at Cooper.

Related Topics: Chris Ostrander, Cooper Tire & Rubber Co., executive appointments, Mark Chung

Comments ( 0 )
More Stories
The 2016 AAPEX show is expected to feature more than 2,200 exhibitors and 45,000 targeted buyers.

AAPEX By the Numbers

The Automotive Aftermarket Products Expo (AAPEX) will be held Tuesday, Nov. 1, through Thursday, Nov. 3, at the Sands Expo in Las Vegas, with AAPEXedu (educational) sessions starting on Monday, Oct. 31.

The Pantera Touring A/S (left) and Sport A/S (right) private brand tires are available to TAG members in 41 and 29 sizes, respectively.

TAG Celebrates 20-Year Milestone

In 1996, a half dozen large independent tire dealers banded together to form a buying group that would “help them compete against warehouse clubs and the big box stores,” says Mark Rhodes, president of Plaza Tire Service Inc.

The zLine A/S tires come fitted with Nokian’s Driving Safety Indicator on the center rib which shows the percentage of tread depth that remains.

Nokian Extends its All-Season Lineup

Winter tires may have brought Nokian Tyres plc to North America, but they aren’t enough to pave the path to the brand’s growth here. The tire maker knew it needed to invest in all-season products. First came the eNtyre and Rotiiva lines, and up next is an all-season ultra-high performance tire, the zLine.

Putting the right tires on the right vehicle is like dressing up in a tuxedo, says Barbara, left, with his store manager, Denny Reiser. “You can dress up in a tuxedo and wear black tennis shoes and still look OK, but try to go out on the dance floor. You’re not going to be able to do it.”

Follow Your Gut Instinct: Advice From Our Tire Dealer of the Year

When a customer walks in convinced his car doesn’t need synthetic motor oil when you think it does, and argues with you at every suggestion, do you take the time to educate him and explain your recommendation? Do you turn down the job? Or do you take his money, use traditional oil, and hope for the best?

Tom Formanek takes over as TIA president for Glen Nicholson at the annual membership meeting.

Tom Formanek Will Take Reins of TIA Board

Tom Formanek will be inducted as the next president of the Tire Industry Association (TIA) during its annual membership meeting on Oct. 31, 2016. He will serve a one-year term.


Goodyear Furthers Strategy by Announcing Plant Closure

Goodyear Tire & Rubber Co. remains focused on capturing "the growing demand for premium, large-rim diameter tires." The company says part of that strategy involves"reducing excess capacity in declining, less profitable segments of the tire market."

Jose Perez (left) and Matthew Greco explained how they increased alignment sales at their Golden West Tire Centers stores at a seminar for Big O tire dealers.

How to Sell More Alignments

How can dealers get more cars on the alignment rack? Matthew Greco and Jose Perez answered that question in a seminar at Big O Tires LLC’s annual dealer meeting last April.

"Our goal is to provide a clear and compelling 2017 Dealer Program well in advance of 2017 so that we can hit the ground running on Jan 1, 2017," says Falken Tire Corp.'s Darren Thomas. 

A Familiar Face Returns to Falken Tire

Darren Thomas proves you can go home again. Thomas, vice president of sales and marketing for Falken Tire Corp. from 2002-2008, has returned as senior vice president of sales and marketing.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!