Commercial Business

Alliance Tire Americas supports 4H at tractor pull

Posted on July 23, 2014
Steve Vandegrift (right) of Alliance Tire presents a $500 donation for Marshall County 4-H to Rob Augustin of UT Extension-Marshall County at Saturday’s Lions Super Pull of the South in Chapel Hill.

Steve Vandegrift (right) of Alliance Tire presents a $500 donation for Marshall County 4-H to Rob Augustin of UT Extension-Marshall County at Saturday’s Lions Super Pull of the South in Chapel Hill.

Alliance Tire Americas Inc. presented the Marshall County 4-H with a $500 check July 19, 2014 at the Lions Super Pull of the South tractor pull event in Chapel Hill, Tenn. Local pull fans helped increase Alliance’s donation by playing the company’s Spin and Win game at the event.

“Everyone was a winner in Alliance Tire’s Spin & Win Giveaway,” said Bruce Besancon, vice president of marketing for Alliance Tire Americas.

“Contestants won hats, T-shirts and more, and one lucky entrant walked away with a $250 gift card. Moreover, the community won with every spin because every pull on the Alliance Spin & Win tire helped us reach our donation goal for Marshall County 4-H.”

Additionally, every photo posted on Facebook, Instagram, Twitter or other social media using the hashtag #alliancetirepulls increased Alliance’s 4-H donation by another $1 -- extra credit was given to photos that showed the Alliance logo.

“The 4-H organization does a great job in preparing youth to become tomorrow’s leaders, and in supporting the tremendous heritage of American agriculture, so we’re very proud to support Marshall County 4-H with this fundraising promotion,” Besancon notes.

Alliance Tire Americas joined the National Tractor Pullers Association (NTPA), the world’s oldest and most respected truck and tractor pulling sanctioning organization, this year as an official sponsor.

For more information on Alliance tires, visit

Related Topics: Alliance Tire Americas Inc., Bruce Besancon, sponsorships

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