Retail

Magazine rates Cooper Discoverer A/T3 No. 1

Posted on July 28, 2014

Overland Journal has awarded the Cooper Discoverer A/T3 light truck tire its "Editor’s Choice and Value Award," as reported in the Summer 2014 issue.

Overland Journal, a publication for worldwide vehicle-supported expedition and adventure travel, tested the Discoverer A/T3 against seven of the most popular all-terrain tires. "Through a comprehensive comparison of 10 different evaluation exercises, the A/T3’s high-speed control, predictability and wet-pavement traction stood out at the top to showcase an impressive range of performance attributes both on and off the road," says Cooper.

The magazine's testing was performed by Joe Bacal, a professional driver skilled in testing off-highway vehicles. As a former lead evaluation specialist for Toyota Motor Sales U.S.A. Inc. and a Baja 250, 500 and 1000 winner with Team Lexus, Bacal is regarded as one of the foremost four-wheel drive performance evaluators in the United States.

“Since its debut, this tire has become one of Cooper’s most sought-after light truck tires," says Scott Jamieson, Cooper's director of product management. "The success of the Discoverer A/T3, coupled with this accolade, is evidence of our focus on crafting quality tires that perform and meet the real-life performance needs of consumers.”

According to Scott Brady, publisher and chief evaluator of Overland Journal, the A/T3 "demonstrated superior ride quality... and skid pad handling. It cannot be overstated how well the tire performed overall on the pavement.

"In the end, the Cooper Discoverer A/T3 was also the overwhelming champ at speed on the dirt as well. After a controlled 75-mph drift on the gravel oval, Joe Bacal summed the tire up as ‘ridiculously fast.’ The Cooper is smooth and effective at speed, with limited oversteer and no notable overshoot upon countersteer.”

The Cooper Discoverer A/T3 also was ranked No. 1 among 13 tire lines tested by Consumer Reports in its November 2011 issue.

The tire features an aggressive five-rib, all-terrain design; a silica-based tread compound; dual draft tread element walls; lateral groove protectors; and a broken center rib.

Complete test results are featured in the Summer 2014 issue of Overland Journal. For sizes, features and benefits of Cooper’s Discoverer A/T3, visit coopertire.com.
For more information on Cooper, visit www.facebook.com/coopertire or www.twitter.com/coopertire.

Related Topics: awards, Cooper Discoverer, Scott Jamieson

Comments ( 0 )
More Stories
Brett Ponton graduated from the University of Nebraska with a degree in finance.
News

Brett Ponton Will Take Over at Monro

John Van Heel is leaving Monro Muffler Brake Inc. after 15 years with the company, the last five as its CEO. He will be replaced by Brett Ponton, whose career includes time at Goodyear Tire & Rubber Co., where he rose through the ranks and eventually served as vice president of marketing for the North American tire division and managed more than 800 retail locations.  

News

Simple Tire Adds Another Delivery Option for Online Tire Buyers

Simple Tire LLC has added a third delivery option for customers of its online sales platform. They can ship their tires to any of the 1,800 FedEx Office locations in the U.S. But Simple Tire’s real goal is to redirect those customers to one of its installation partners.  

News

Pep Boys Expands in New York and New Jersey

Pep Boys — Manny, Moe & Jack, a wholly-owned subsidiary of Icahn Automotive Group LLC, has acquired an automotive and tire center in New York, and opened a new Pep Boys Service & Tire Center in Bordentown, N.J.  

The tall ceilings of Jeff Hall's Gardiners Road store give it a modern look and feel.
News

The Secret to Success for Midas in Canada: Tires

The owner of the two busiest Midas locations in Canada says offering an extensive tire inventory and more than a dozen tire brands has transformed his business. Consider Jeff Hall’s success a sign of what’s to come at Midas stores across North America.  

News

Six Hankook Tire Dealers Will Host Events for Veterans

Six tire dealers will help Hankook Tire America Corp. continue its partnership with the Disabled American Veterans (DAV) organization. Those dealers will host the group's Mobile Service Offices (MSO) at their stores so the DAV can reach out to veterans in those communities.  

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!