Retail

Veyance launches 'Art of Silence' campaign

Posted on July 29, 2014
Veyance's new microsite highlights features of its Gatorback belt technology.

Veyance's new microsite highlights features of its Gatorback belt technology.

Veyance Technologies Inc., manufacturers of Goodyear Engineered Products and Gatorback belts, has launched the Art of Silence campaign, a marketing initiative that highlights the company’s belt technology, including the Quiet Channel Technology that makes the Gatorback belt one of the quietest belts in the aftermarket industry, says the company. 

A new microsite, www.thequietbelt.com, supports the Art of Silence campaign by giving aftermarket professionals direct access to belt information, new product developments, promotional opportunities, tech tips and more. 

“We are dedicated to supporting the aftermarket industry with useful information about our products and our company, and the Art of Silence campaign and microsite do just that,” says Tom Lee, Veyance marketing manager. “The microsite offers various resources to help industry professionals and technicians stay smart about our belts and innovative technologies.”

The new microsite is dedicated to Veyance Technologies’ aftermarket business.  It provides a convenient platform for users to find product information, business development tools and more.  The site is compatible with most mobile devices. Visitors to www.thequietbelt.com can find:

* Belt information including the history of the belts

* Business development tools including sell sheets

* Mobile apps and custom part finders

* Instructional videos

* Tech tips

* Rewards programs

* Event information

* Company news

“Here at Veyance, we are committed to remaining the top innovators of belt technology,” Lee adds. “Providing these resources to our customers through convenient and user-friendly tools is another way we demonstrate our continuing commitment to the marketplace.”

To learn more about the Art of Silence, visit www.thequietbelt.com.

Related Topics: Goodyear Gatorback belts, Veyance Technoligies Inc.

Comments ( 0 )
More Stories
News

5 Money-Making, Business-Improving Tips From the 2017 K&M Tire Meeting

As independent tire dealers battle the competition, they often search for the one thing that will help them stand out. At the 2017 K&M Tire Inc. annual dealer conference, the wholesaler provided a day-and-a-half event full of educational sessions to help dealers identify those opportunities.

Typical e-commerce websites selling tires often limit users to a drop-down menu of pre-selected tire terms without considering the driving and lifestyle preferences of shoppers. To find the best tire, consumers need to consider not only their vehicle's make, model and tire size, but also how it supports their everyday routines and hobbies.
News

Sears Sells Tires Online Using Artificial Intelligence

Artificial intelligence (AI) has come to the tire industry by way of Sears Auto Centers. With the pilot launch of the retail chain's "Digital Tire Journey" Web app, consumers can identify the appropriate tires to fit their driving preferences.

News

And the Most Popular Tire Sizes in the U.S. in 2016 Were...

High-value-added passenger tires is the buzz phrase in the tire industry right now. Also known as HVA tires, they are defined by some companies as tires 17 inches and above in size, by others 18 inches and above. Either way, they are trending upward.

News

NCTDA to Honor Dealers at 2017 Expo

The North Carolina Tire Dealers Association (NCTDA) will honor its 2017 Dealer of the Year and induct two new members into its Hall of Fame.

News

Discount Tire Expands in Houston Metropolitan Area

Discount Tire has added a store in Sugar Land, Texas. It is the third Discount Tire outlet in Sugar Land, which is part of the Houston metropolitan area, and the 12th location in Fort Bend County.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!