Veyance launches 'Art of Silence' campaign

Posted on July 29, 2014
Veyance's new microsite highlights features of its Gatorback belt technology.
Veyance's new microsite highlights features of its Gatorback belt technology.

Veyance Technologies Inc., manufacturers of Goodyear Engineered Products and Gatorback belts, has launched the Art of Silence campaign, a marketing initiative that highlights the company’s belt technology, including the Quiet Channel Technology that makes the Gatorback belt one of the quietest belts in the aftermarket industry, says the company. 

A new microsite,, supports the Art of Silence campaign by giving aftermarket professionals direct access to belt information, new product developments, promotional opportunities, tech tips and more. 

“We are dedicated to supporting the aftermarket industry with useful information about our products and our company, and the Art of Silence campaign and microsite do just that,” says Tom Lee, Veyance marketing manager. “The microsite offers various resources to help industry professionals and technicians stay smart about our belts and innovative technologies.”

The new microsite is dedicated to Veyance Technologies’ aftermarket business.  It provides a convenient platform for users to find product information, business development tools and more.  The site is compatible with most mobile devices. Visitors to can find:

* Belt information including the history of the belts

* Business development tools including sell sheets

* Mobile apps and custom part finders

* Instructional videos

* Tech tips

* Rewards programs

* Event information

* Company news

“Here at Veyance, we are committed to remaining the top innovators of belt technology,” Lee adds. “Providing these resources to our customers through convenient and user-friendly tools is another way we demonstrate our continuing commitment to the marketplace.”

To learn more about the Art of Silence, visit

Related Topics: Goodyear Gatorback belts, Veyance Technoligies Inc.

Comments ( 0 )


Bob's Headshot

Bob Ulrich was named Modern Tire Dealer editor in August 2000. He joined the magazine in 1985 as assistant editor, and has been responsible for gathering statistical information for MTD's "Facts Issue" since 1993.
Read more

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!