ASA previews software at conference

Posted on August 4, 2014

ASA Automotive Systems shared software updates and previewed design innovations at its 17th annual software conference July 27-29 in Austin, Texas.

A provider of software systems and services to independent tire dealers, ASA is part of the Friedman Corp., a wholly-owned subsidiary of Constellation Software Inc.  The companies joined forces to share the Austin venue for their respective software conferences.  

ASA reports combined conference attendance of more than 350 people.

In addition to select ASA technology partners, the ASA InfoExpo conference featured keynote speaker Ross Shafer, a six-time Emmy Award-winning comedian, writer and TV host who discussed customer service, motiviation and leadership.

ASA recognized Boulevard Tire Center of Deland, Fla., as its dealer of the year award winner. The company says the annual award recognizes dealers like Boulevard who embrace technology to work smarter to maintain their competitive edge. 

Cheryl Kervin and Summer Meents accepted the award on behalf of Boulevard Tire Center, which is No. 47 on the MTD 100.

“We are dedicated to supporting our customers' success by creating exceptionalvalue through our technology,” says Ken Halle, president of ASA. 

“The enthusiasm we received from our clients to ASA’s latest software updates and planned innovations indicates that our software is not only highly sought after by tire dealers, but it is paving the way for the rest of the industry.”

For more information about ASA’s services, visit

Related Topics: ASA Automotive Systems, Constellation Software Inc., Ken Halle

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Bob Ulrich was named Modern Tire Dealer editor in August 2000. He joined the magazine in 1985 as assistant editor, and has been responsible for gathering statistical information for MTD's "Facts Issue" since 1993.
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