Monroe launches ‘Brake Event BENEFITS’ promo

Posted on August 5, 2014

Tenneco Inc. announced it is offering the Monroe Brakes “Brake Event BENEFITS” promotion that awards trade professionals with up to a $500 prepaid card for the sale of qualifying Monroe Brakes products.

From Aug. 1-Sept. 30, 2014, the Monroe Brakes promotion will offer rewards for the sales of qualifying Monroe ProSolution, Monroe Total Solution and Monroe Severe Solution brake pad sets.

The Monroe Brakes “Brake Event BENEFITS” promotion will offer a $2 spiff for the sale of qualifying Monroe Brakes Total Solution and Severe Solution brake pad sets and a $1 spiff for each qualifying sale of Monroe Brakes ProSolution brake pad sets.

Tenneco says the Monroe Brakes brand offers Monroe Total Solution, Monroe ProSolution and Monroe Severe Solution brake products, an advanced portfolio of braking solutions designed to help distributors, jobbers and service providers increase their shares of the brake repair markets. The Monroe Brakes brand includes an exclusive approach -- packaging brake pads with hardware, rubberized shims, wire wear sensors, sensory locking plates and installation lube for most applications -- so no time is spent searching for related parts needed to complete the job.

Completed scorecards and copies of sales invoices for the Monroe Brakes “Brake Event BENEFITS” must be postmarked and mailed to Monroe Brakes promotional headquarters no later than Oct. 15, 2014.

Total award dollars are calculated from total program sales and delivered on one prepaid card at the end of the “Brake Event BENEFITS” program. A minimum of 25 brake pad sets must be sold to qualify. There is a maximum $500 redemption per participant.

To obtain program materials and a “Brake Events BENEFITS” scorecard or for additional information about the promotion, please contact your Monroe Brakes representative and/or parts provider.

Monroe Brakes products are backed by Tenneco’s exclusive Safe & Sound Guarantee 90-day consumer cash back offer. Details about this program are available at

Related Topics: Brake Components, Monroe Brakes, Monroe ProSolution, Monroe Severe Solution, Tenneco Inc.

Comments ( 0 )
More Stories
"Global demand for high-value-added, large rim-diameter tires is increasing," says Goodyear's Rich Kramer.

Goodyear's 3Q Results Are Solid, Says Kramer

Goodyear Tire & Rubber Co. posted net income of $317 million on net sales of $3.8 billion for the third quarter ended Sept. 30, 2016. That compares to income of $271 million on sales of $4.2 billion for the same period last year.

The tire pressure monitoring system (TPMS) control unit in 2007 to 2013 Honda CR-Vs, like the 2011 above, monitors all four tires and the system itself. If it detects less than 24 psi in a tire, it alerts the driver by turning on the low pressure indicator and setting a diagnostic trouble code (DTC) in the control unit. When the tire pressure is increased to more than 28 psi and the vehicle is driven above 28 mph, the control unit will turn off the indicators and store the DTC(s).

TPMS: Honda CR-V 2007-2013

When a tire pressure sensor or control unit is replaced on a 2007-2013 Honda CR-V, or a known-good wheel is substituted, the ID(s) of all four tires’ sensors must be memorized by the TPMS control unit. After memorizing the sensor ID(s) or doing a tire rotation, the mounting location of sensors 1, 2, 3 and 4 must be determined. See reset procedures.

The 2016 AAPEX show is expected to feature more than 2,200 exhibitors and 45,000 targeted buyers.

AAPEX By the Numbers

The Automotive Aftermarket Products Expo (AAPEX) will be held Tuesday, Nov. 1, through Thursday, Nov. 3, at the Sands Expo in Las Vegas, with AAPEXedu (educational) sessions starting on Monday, Oct. 31.

The Pantera Touring A/S (left) and Sport A/S (right) private brand tires are available to TAG members in 41 and 29 sizes, respectively.

TAG Celebrates 20-Year Milestone

In 1996, a half dozen large independent tire dealers banded together to form a buying group that would “help them compete against warehouse clubs and the big box stores,” says Mark Rhodes, president of Plaza Tire Service Inc.

The zLine A/S tires come fitted with Nokian’s Driving Safety Indicator on the center rib which shows the percentage of tread depth that remains.

Nokian Extends its All-Season Lineup

Winter tires may have brought Nokian Tyres plc to North America, but they aren’t enough to pave the path to the brand’s growth here. The tire maker knew it needed to invest in all-season products. First came the eNtyre and Rotiiva lines, and up next is an all-season ultra-high performance tire, the zLine.

Putting the right tires on the right vehicle is like dressing up in a tuxedo, says Barbara, left, with his store manager, Denny Reiser. “You can dress up in a tuxedo and wear black tennis shoes and still look OK, but try to go out on the dance floor. You’re not going to be able to do it.”

Follow Your Gut Instinct: Advice From Our Tire Dealer of the Year

When a customer walks in convinced his car doesn’t need synthetic motor oil when you think it does, and argues with you at every suggestion, do you take the time to educate him and explain your recommendation? Do you turn down the job? Or do you take his money, use traditional oil, and hope for the best?

Tom Formanek takes over as TIA president for Glen Nicholson at the annual membership meeting.

Tom Formanek Will Take Reins of TIA Board

Tom Formanek will be inducted as the next president of the Tire Industry Association (TIA) during its annual membership meeting on Oct. 31, 2016. He will serve a one-year term.


Goodyear Furthers Strategy by Announcing Plant Closure

Goodyear Tire & Rubber Co. remains focused on capturing "the growing demand for premium, large-rim diameter tires." The company says part of that strategy involves"reducing excess capacity in declining, less profitable segments of the tire market."

Jose Perez (left) and Matthew Greco explained how they increased alignment sales at their Golden West Tire Centers stores at a seminar for Big O tire dealers.

How to Sell More Alignments

How can dealers get more cars on the alignment rack? Matthew Greco and Jose Perez answered that question in a seminar at Big O Tires LLC’s annual dealer meeting last April.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!