Continental Tire extends IMSA agreement

Posted on August 10, 2014

Continental Tire the Americas LLC and the International Motor Sports Association (IMSA) have extended their multi-year partnership. Continental will continue as the “Official Tire of IMSA” through 2018.

As part of the agreement, Continental also will continue as:

* the official tire of the Tudor United SportsCar Championship;

* the exclusive tire supplier and sponsor to the Prototype (P), Prototype Challenge (PC) and Grand Touring Daytona (GTD) classes;

* entitlement sponsor and exclusive tire supplier to the Continental Tire Sports Car Challenge (CTSCC).

“We are committed to the growth and success of sports car racing in America, and we are happy to continue our dedication to giving drivers, teams and manufacturers a tire with the best technologies that they can depend on every lap," says Travis Roffler, director of marketing for Continental.

"As we continue to build the Tudor United SportsCar Championship and Continental Tire SportsCar Challenge, it is vital to have enthusiastic partners to help us grow the sport," says Ed Bennett, CEO of IMSA. "Continental Tire has been and will continue to be one of our most active and supportive partners.”

Continental will continue to use its exclusive racing tire from its ExtremeContact line of tires. Continental has incorporated a variety of technologies into the tire, which makes it durable and provides the performance that professional teams and drivers are demanding.

The company also will continue to provide full at-track support at all Tudor Championship and Continental Tire Challenge events.

As part of the agreement, Continental will continue to receive logo placement on cars in classes where its tires are used, plus off-track support for the series through a variety of promotions, marketing events and television spots. The company also will activate at-track via hospitality, signage, event entitlements and other marketing initiatives.

Continental debuted as entitlement sponsor and exclusive tire supplier for the Continental Tire Challenge in 2010. In 2011, the global company became the official tire of Grand-Am as well as exclusive tire supplier to both the Continental Tire Challenge and Rolex Sports Car Series.

At the Twelve Hours of Sebring, in March of 2013, Continental debuted as the presenting sponsor and exclusive tire provider for the PC class in the American Le Mans Series (ALMS) presented by Tequila Patrón. Continental embarked on the future with IMSA beginning in 2014.

To "visit" the paddock area via Twitter, check out @continentaltire, #tiresrule.

Related Topics: Continental ExtremeContact, motorsports, racing tires, Travis Roffler

Comments ( 0 )
More Stories
The tire pressure monitoring system (TPMS) control unit in 2007 to 2013 Honda CR-Vs, like the 2011 above, monitors all four tires and the system itself. If it detects less than 24 psi in a tire, it alerts the driver by turning on the low pressure indicator and setting a diagnostic trouble code (DTC) in the control unit. When the tire pressure is increased to more than 28 psi and the vehicle is driven above 28 mph, the control unit will turn off the indicators and store the DTC(s).

TPMS: Honda CR-V 2007-2013

When a tire pressure sensor or control unit is replaced on a 2007-2013 Honda CR-V, or a known-good wheel is substituted, the ID(s) of all four tires’ sensors must be memorized by the TPMS control unit. After memorizing the sensor ID(s) or doing a tire rotation, the mounting location of sensors 1, 2, 3 and 4 must be determined. See reset procedures.

The 2016 AAPEX show is expected to feature more than 2,200 exhibitors and 45,000 targeted buyers.

AAPEX By the Numbers

The Automotive Aftermarket Products Expo (AAPEX) will be held Tuesday, Nov. 1, through Thursday, Nov. 3, at the Sands Expo in Las Vegas, with AAPEXedu (educational) sessions starting on Monday, Oct. 31.

The Pantera Touring A/S (left) and Sport A/S (right) private brand tires are available to TAG members in 41 and 29 sizes, respectively.

TAG Celebrates 20-Year Milestone

In 1996, a half dozen large independent tire dealers banded together to form a buying group that would “help them compete against warehouse clubs and the big box stores,” says Mark Rhodes, president of Plaza Tire Service Inc.

The zLine A/S tires come fitted with Nokian’s Driving Safety Indicator on the center rib which shows the percentage of tread depth that remains.

Nokian Extends its All-Season Lineup

Winter tires may have brought Nokian Tyres plc to North America, but they aren’t enough to pave the path to the brand’s growth here. The tire maker knew it needed to invest in all-season products. First came the eNtyre and Rotiiva lines, and up next is an all-season ultra-high performance tire, the zLine.

Putting the right tires on the right vehicle is like dressing up in a tuxedo, says Barbara, left, with his store manager, Denny Reiser. “You can dress up in a tuxedo and wear black tennis shoes and still look OK, but try to go out on the dance floor. You’re not going to be able to do it.”

Follow Your Gut Instinct: Advice From Our Tire Dealer of the Year

When a customer walks in convinced his car doesn’t need synthetic motor oil when you think it does, and argues with you at every suggestion, do you take the time to educate him and explain your recommendation? Do you turn down the job? Or do you take his money, use traditional oil, and hope for the best?

Tom Formanek takes over as TIA president for Glen Nicholson at the annual membership meeting.

Tom Formanek Will Take Reins of TIA Board

Tom Formanek will be inducted as the next president of the Tire Industry Association (TIA) during its annual membership meeting on Oct. 31, 2016. He will serve a one-year term.


Goodyear Furthers Strategy by Announcing Plant Closure

Goodyear Tire & Rubber Co. remains focused on capturing "the growing demand for premium, large-rim diameter tires." The company says part of that strategy involves"reducing excess capacity in declining, less profitable segments of the tire market."

Jose Perez (left) and Matthew Greco explained how they increased alignment sales at their Golden West Tire Centers stores at a seminar for Big O tire dealers.

How to Sell More Alignments

How can dealers get more cars on the alignment rack? Matthew Greco and Jose Perez answered that question in a seminar at Big O Tires LLC’s annual dealer meeting last April.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!