Retail

Airtex launches Spanish Fuel Pump U

Posted on August 14, 2014

Airtex Fuel Delivery Systems has launched the Spanish version of its award-winning www.FuelPumpU.com technical training website, an online resource offering real-time educational assistance, as well as current and in-depth information and fuel pump replacement support.

Technicians can now visit the website for a myriad of technical resources and videos on diagnostic training and fuel delivery education in the language of their choice.

The decision to develop this Spanish version was based on a National Automobile Dealers Association report that projected a growth in the field of automotive repair in the next five-years, coupled with U.S. Census reports of an increasing percentage of Hispanic technicians. Both strongly suggest that an emphasis on bilingual training is important for the industry.

“We are proud to now offer Fuel Pump U in Spanish to meet the demands of the growing Hispanic technician work force,” says Brandon Kight, director of Marketing and Program Development at Airtex and ASC Industries.

“At Airtex, we are dedicated to serving the needs of auto repair technicians and providing the tools they need to diagnose and repair today’s fuel delivery systems accurately and efficiently. By offering these tools in both English and Spanish we can better serve those needs.”

Fuelpumpu.com was created in 2012 to keep up with the evolving technology of fuel delivery systems and alleviate potential misdiagnosis. The site is created and managed by the professionals at Airtex, and offers technical information for more than 75,000 searchable vehicles.

Headquartered in Fairfield, Ill., Airtex manufactures a comprehensive range of in-tank modular assemblies, electric, and
 mechanical fuel pumps across the automotive supply channel.

Related Topics: Airtex Fuel Delivery Systems, Brandon Kight, fuel pumps, FuelPumpU.com

Comments ( 0 )
More Stories
Brent Windom is returning to Uni-Select, but heading to Canada.
News

Windom is Out at Pep Boys, and Heading to Uni-Select Canada

The man tasked with leading the integration of Pep Boys — Manny, Moe & Jack into investor Carl Icahn’s portfolio of auto parts businesses has left the company. Brent Windom has been appointed president and chief operating officer of Uni-Select Inc.’s Canadian Automotive Group.

News

Tariffs on Imported Steel Affect the Tire Industry

The U.S. Department of Commerce (DOC) is investigating the national security implications of steel imports, and the U.S. Tire Manufacturers Association (USTMA) has testified consumers, as well as the U.S. military, depend on tires and the availability of certain imported steel is critical.

Vice Chairman and Managing Director Neeraj Kanwar (left), Hungary Prime Minister Viktor Orban and Chairman Onkar Kanwar celebrate the opening of the Apollo Tyres Ltd. plant in Budapest.
Article

Apollo Opens Tire Plant in Hungary, Looks for Growth in the U.S.

The opening of Apollo Tyres Ltd.’s new $500 million consumer and commercial tire plant outside of Budapest, Hungary, last month was a huge global event. Said to be the largest investment by an Indian-based company in Hungary, the grand opening drew a visit from Hungary’s Prime Minister Viktor Orban.

Article

Using 'Return on Sales' Measurement to Guide Purchases

Let’s look at two hypothetical tire and service stores, in the same town, a few miles from each other. Both stores do about $1.2 million in sales with about a third of their business in tires, the rest in service. Both see business is up and getting even better. It’s time to hire another salesperson. My advice to one of the owners is, “Go ahead, you need the extra help,” to which he thanks me for my expert opinion. To the other owner, I say, “It will make you lose money,” and he quickly tells me how wrong I am.

Anne Forristall Luke believes as the USTMA better explains the part it plays in consumer safety, consumers will be more likely to ask what part they need to play to keep travel safe.
News

The RMA Is Changing Its Name

The Rubber Manufacturers Association (RMA) is rebranding itself, and its new name is more focused on what its members do — manufacture tires in the United States.

News

ZC Rubber Opens R&D Center

Zhongce Rubber Group Co Ltd. (ZC Rubber) has opened a research and development center in China in cooperation with a state-owned research and development institute.

News

Bauer Built Awards $6,000 in Annual Scholarships

Since 1994 Bauer Built Inc. has recognized the children and grandchildren of its employees through the G. F. “Sam” and Ethel V. Bauer/Bauer Built Inc. Scholarship program. Four high school seniors have earned the prize in 2017.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!