Retail

Apollo opens Apollo Zone in Kuwait

Posted on August 21, 2014

Apollo Tyres Ltd. recently made further inroads into the Kuwait market with the opening up of it first branded retail outlet, Apollo Zone, in the country.

The outlet (pictured) was designed to provide customers with "an enhanced retail experience and a better feel for the brand and (consumer) products on display," according to the company. This Apollo Zone is located in an up-scale market on Canada Dry St. in Kuwait, and is operated by the Federal General Trading & Contracting Co.

The Apollo Zone was inaugurated by His Excellency Shri Shubashis Goldar, Kuwait's deputy chief of mission and chief public information officer; and Dr. Sushil Kumar, India's second secretary (Political, Economic & Commercial) at the Embassy of India in Kuwait. Also present on the occasion was Satish Sharma, president of Apollo's Asia Pacific, Middle East & North Africa Region.

“We see a lot of potential in the entire Middle East region, including Kuwait, where the growth is being witnessed in the high end and mid-segment cars," said Sharma at the inauguration. "We would like to create a space for ourselves in the Kuwait market, which has a size of 75,000 to 85,000 passenger vehicle tires a month.

"Branded retail outlets, such as the one which we have opened today here in Kuwait, will help us increase visibility for the Apollo brand, and will also result in a better and informed buying experience for the consumers.”

Apollo describes an Apollo Zone outlet as a "modern, up-market retail format for selling tires." They feature "ample visual appeal," comfort and convenience to customers, with product information in the showroom.

"They, thus, bridge the gap between tires being a low involvement category product and the need for expert guidance, to enable customers to buy the right tires, suited to their vehicle and driving style," adds Apollo.

After Dubai, this is the second branded retail outlet by Apollo in the Middle East region.

Related Topics: Apollo Zone, Kuwait, Satish Sharma

Comments ( 0 )
More Stories
News

Denso Expands TPMS Sensor Coverage

Denso Products and Services Americas Inc. has added 14 part numbers to its selection of First Time Fit tire pressure monitoring system (TPMS) sensors. The new part numbers add coverage for more than 10 million European and Korean vehicles.

News

Goodyear Declares 21st Straight Dividend

Directors of Goodyear Tire & Rubber Co. have declared a quarterly dividend of 10 cents per share of common stock. The dividend is payable March 1, 2017, to shareholders of record on Feb. 1, 2017.

News

Hotwire Will Return After MLK Holiday

Due to the Martin Luther King Jr. holiday, Modern Tire Dealer will not publish Hotwire on Monday. Look for the next edition on Tuesday, Jan. 17.

In 2016 Toyo expanded its production capacity at its North American plant in Georgia. In 2017 the company will add to its R&D center there.
News

Toyo Expands North American R&D Center

Toyo Tire & Rubber Co. Ltd. is expanding its research and development space in White, Ga., to boost its North American business. The work is scheduled to be complete in 2017.

News

Hercules Strengthens Warranty Program in 3 Ways

Hercules Tire & Rubber Co. beefed up its warranty program in three ways on Jan. 1, 2017. Road hazard coverage for mud tires and commercial traction tires is just one part of the expanded program.

News

ASE Names New Leadership for 2017

The National Institute for Automotive Service Excellence (ASE) has named four officers to its board of directors and elected two people to its board of governors.

Michelin says the new Pilot Sport 4S UHP tire solves the pleasure and safety equation for performance enthusiasts, offering unprecedented driving pleasure, exceptional steering precision and tremendous directional stability, while also providing maximum grip on wet or dry roads.
News

Michelin Adds New UHP Tire to Pilot Line

Michelin Group’s new Pilot Sport 4S has a Y speed rating (186+ mph) and offers a 30,000-mile warranty. The product line initially includes 35 sizes, in widths ranging from 225mm to 345mm, aspect ratios from 30 to 45, and rim diameters from 18 to 20 inches.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!