Retail

Enerpulse marketing exec is new CMO of NMAMA

Posted on August 21, 2014
Enerpulse marketing director, Heather Tausch will be responsible for overseeing the marketing initiatives for the NMAMA.

Enerpulse marketing director, Heather Tausch will be responsible for overseeing the marketing initiatives for the NMAMA.

Enerpulse Inc. announced that its marketing director, Heather Tausch, has joined the board of the New Mexico chapter of the American Marketing Association (NMAMA) where she will serve as the volunteer chief marketing officer (CMO).

In that role, she will be responsible for overseeing the marketing initiatives for the organization including the development of the NMAMA’s marketing plan and directing its communications to key stakeholders.

“We are delighted that Heather is sharing her professional expertise with us as our chief marketing officer,” said NMAMA president David Peabody. “She’s already brought many fresh ideas to the organization that will help us advance and promote the ideals, goals and values of NMAMA.”

Tausch joined Enerpulse Technologies in September, 2013, bringing 10 years of experience in marketing and sales. She is responsible for helping conceive, execute and manage the advertising, marketing and communications activities for Enerpulse’s many business lines, including the company’s Pulstar Spark Plug brand.

“Heather has proved a valuable asset to Enerpulse’s marketing efforts,” said Joseph Gonnella, CEO for Enerpulse Technologies. “Serving as the NMAMA’s CMO is a significant honor that attests to her abilities as a marketer.”

For more information visit www.enerpulse.com.

Related Topics: David Peabody, Enerpulse Inc., Heather Tausch, Joseph Gonnella, NMAMA, Pulstar Spark Plugs, Spark Pl

Comments ( 0 )
More Stories
Brent Windom is returning to Uni-Select, but heading to Canada.
News

Windom is Out at Pep Boys, and Heading to Uni-Select Canada

The man tasked with leading the integration of Pep Boys — Manny, Moe & Jack into investor Carl Icahn’s portfolio of auto parts businesses has left the company. Brent Windom has been appointed president and chief operating officer of Uni-Select Inc.’s Canadian Automotive Group.

News

Tariffs on Imported Steel Affect the Tire Industry

The U.S. Department of Commerce (DOC) is investigating the national security implications of steel imports, and the U.S. Tire Manufacturers Association (USTMA) has testified consumers, as well as the U.S. military, depend on tires and the availability of certain imported steel is critical.

Vice Chairman and Managing Director Neeraj Kanwar (left), Hungary Prime Minister Viktor Orban and Chairman Onkar Kanwar celebrate the opening of the Apollo Tyres Ltd. plant in Budapest.
Article

Apollo Opens Tire Plant in Hungary, Looks for Growth in the U.S.

The opening of Apollo Tyres Ltd.’s new $500 million consumer and commercial tire plant outside of Budapest, Hungary, last month was a huge global event. Said to be the largest investment by an Indian-based company in Hungary, the grand opening drew a visit from Hungary’s Prime Minister Viktor Orban.

Article

Using 'Return on Sales' Measurement to Guide Purchases

Let’s look at two hypothetical tire and service stores, in the same town, a few miles from each other. Both stores do about $1.2 million in sales with about a third of their business in tires, the rest in service. Both see business is up and getting even better. It’s time to hire another salesperson. My advice to one of the owners is, “Go ahead, you need the extra help,” to which he thanks me for my expert opinion. To the other owner, I say, “It will make you lose money,” and he quickly tells me how wrong I am.

Anne Forristall Luke believes as the USTMA better explains the part it plays in consumer safety, consumers will be more likely to ask what part they need to play to keep travel safe.
News

The RMA Is Changing Its Name

The Rubber Manufacturers Association (RMA) is rebranding itself, and its new name is more focused on what its members do — manufacture tires in the United States.

News

ZC Rubber Opens R&D Center

Zhongce Rubber Group Co Ltd. (ZC Rubber) has opened a research and development center in China in cooperation with a state-owned research and development institute.

News

Bauer Built Awards $6,000 in Annual Scholarships

Since 1994 Bauer Built Inc. has recognized the children and grandchildren of its employees through the G. F. “Sam” and Ethel V. Bauer/Bauer Built Inc. Scholarship program. Four high school seniors have earned the prize in 2017.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!