5 new tire technologies for every retailer

Posted on August 26, 2014

What are the five new technologies every tire retailer should know about? Modern Tire Dealer asked Kevin Rohlwing, senior vice president of training for the Tire Industry Association, who says the biggest challenge was narrowing the list down to just five.

“Trying to predict the next wave of game-changing advances is like filling out a college basketball bracket. There are a few no-brainers most will immediately recognize as favorites, but the key to success is picking the upsets,” he says.

Tread compound and design and elimination of the spare tire are Kevin’s “number one seeds.” To see his picks for upsets and the reasoning behind all of his predictions, read  “5 must-follow technological trends” in the August issue of MTD online or the digital edition.

Related Topics: Kevin Rohlwing, tire technologies

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Bob Ulrich was named Modern Tire Dealer editor in August 2000. He joined the magazine in 1985 as assistant editor, and has been responsible for gathering statistical information for MTD's "Facts Issue" since 1993.
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