Wholesale Distribution

New Goodyear Sr. VP of Global Sales & Mktg.

Posted on August 27, 2014

The Goodyear Tire & Rubber Co. announced the appointment of Richard Kellam as senior vice president, global sales and marketing, effective Sept. 22, 2014. He will report to Goodyear CEO and Chairman Richard Kramer, and will be based at the company’s global headquarters in Akron, Ohio.

Goodyear says Kellam will be responsible for establishing a program of sales and marketing excellence aligned with the company’s focus on working from the market back to enhance the customer and consumer experience.

“Richard brings a wealth of global experience and a track record of building successful sales and marketing capabilities in global companies with strong consumer brands,” said Kramer.

“In today’s rapidly evolving marketplace, where consumers are demanding both great products and meaningful experiences, our focus on sales and marketing excellence is critical to our long-term success. Richard will drive integrated sales and marketing programs to help Goodyear grow as the brand that consumers seek out, purchase and recommend to others.”

Kellam, 53, joins Goodyear with more than 28 years’ experience in key sales and marketing leadership roles in global companies. Since 2009, he has served as global chief customer officer with Mars Inc., a $33 billion global manufacturer of confectionery, pet food and other food products, responsible for building world class sales and customer capabilities and processes across all Mars business units.

For more information vist www.goodyear.com/corporate.

Related Topics: Goodyear Tire & Rubber Co., Richard Kellam, Richard Kramer

Comments ( 1 )
  • R

     | about 3 years ago

    One again Goodyear has hired someone with no tire experience. I hope that candy, pet food and chewing gum marketing works for them. The last marketing person hired from Proctor and Gamble doubled sales by adding wash-rinse-repeat to the shampoo bottle instructions.

More Stories
Jeff Bootz brings 24 years experience in the tire industry to his new role as vice president of sales at Nitto Tire U.S.A.
News

Nitto Hires Jeff Bootz to Lead Sales Team

Nitto Tire U.S.A. Inc. has hired Jeff Bootz as vice president of sales. Bootz comes to Nitto Tire from its sister company, Toyo Tire U.S.A., and he begins his new role with Nitto on May 1, 2017.

Alpio Barbara is Modern Tire Dealer's current Tire Dealer of the Year. Nominations for the next winner are due May 26.
News

It's Time to Pick the Next MTD Tire Dealer of the Year

What does it take to be Modern Tire Dealer's Tire Dealer of the Year? Business success, marketing know-how and industry expertise are the foundation. Community involvement and management skills are important, too. And our 2017 award brings something special to the recognition.

News

Some Tariff Rates Go Up, Others Go Down

The latest annual reviews of tariffs on off-the-road tires from China have resulted in changes to how much tire makers and importers will pay on the tires they import into the U.S.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!