Wholesale Distribution

New Goodyear Sr. VP of Global Sales & Mktg.

Posted on August 27, 2014

The Goodyear Tire & Rubber Co. announced the appointment of Richard Kellam as senior vice president, global sales and marketing, effective Sept. 22, 2014. He will report to Goodyear CEO and Chairman Richard Kramer, and will be based at the company’s global headquarters in Akron, Ohio.

Goodyear says Kellam will be responsible for establishing a program of sales and marketing excellence aligned with the company’s focus on working from the market back to enhance the customer and consumer experience.

“Richard brings a wealth of global experience and a track record of building successful sales and marketing capabilities in global companies with strong consumer brands,” said Kramer.

“In today’s rapidly evolving marketplace, where consumers are demanding both great products and meaningful experiences, our focus on sales and marketing excellence is critical to our long-term success. Richard will drive integrated sales and marketing programs to help Goodyear grow as the brand that consumers seek out, purchase and recommend to others.”

Kellam, 53, joins Goodyear with more than 28 years’ experience in key sales and marketing leadership roles in global companies. Since 2009, he has served as global chief customer officer with Mars Inc., a $33 billion global manufacturer of confectionery, pet food and other food products, responsible for building world class sales and customer capabilities and processes across all Mars business units.

For more information vist www.goodyear.com/corporate.

Related Topics: Goodyear Tire & Rubber Co., Richard Kellam, Richard Kramer

Comments ( 1 )
  • R

     | about 2 years ago

    One again Goodyear has hired someone with no tire experience. I hope that candy, pet food and chewing gum marketing works for them. The last marketing person hired from Proctor and Gamble doubled sales by adding wash-rinse-repeat to the shampoo bottle instructions.


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Bob Ulrich was named Modern Tire Dealer editor in August 2000. He joined the magazine in 1985 as assistant editor, and has been responsible for gathering statistical information for MTD's "Facts Issue" since 1993.
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