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Federal Corp. celebrates 60 years

Posted on September 3, 2014

Federal Corp. announced it recently celebrated the corporation’s 60th anniversary with a ceremony at the Moscow International Automobile Salon, with Manchester United Legend Bryan Robson the guest of honor. Federal Tyres are Manchester United’s Official Tyre Partner in Russia and Taiwan.

The reception was held at Federal’s interactive exhibition stand and was attended by over 100 of Federal’s partners and customers, and influential members of Russia’s football and automotive media.

Speaking to the assembled guests, Bryan Robson, who was voted the great Manchester United player of all time by the club’s fans, said:

“It’s wonderful to be here in this great football city celebrating Federal Tyres’ 60th Anniversary. The best teams are built on a clear idea of what you want to achieve together. Federal is the perfect teammate for Manchester United: we both value high-performance, innovation and heritage, and we both have a great tradition of success – with the trophy cabinet to prove it. On behalf of everyone at Manchester United, we wish Federal all their best in their Diamond Jubilee year and in their mission to help Russian drivers wake up the champion inside.”

Geoffrey Chang, Federal Tyres’ Marketing Manager, said:

“Federal Tyres was founded in 1954. We’re not quite as old as Manchester United, but we certainly know what it takes to come first. But maintaining a winning tradition means never standing still, and we are constantly looking for new innovations and new breakthroughs. We are confident that with the power of Manchester United behind us, Federal can connect with more local distributors and more end-users than ever.

“I’d like to take this opportunity to thank Federal’s partners in Russia for their continued support. Their backing has helped us establish a strong foothold in this market over the last decade. Their backing will help make sure that the next decade will see even greater victories for all of us.”

The ceremony included a prize raffle, plus the cutting of a giant birthday cake. Ivan Kazakov, the winner of Federal’s Guess the Legend Competition, received his prize of a signed Manchester United jersey from Bryan Robson.

For more information visit www.federaltyresrussia.com.

Related Topics: Bryan Robson, Federal Corp., Geoffrey Chang, Manchester United, sports marketing

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