Pirelli Tire North America has launched a social media promotion involving television’s Overhaulin’ star Chip Foose – #PirelliMySUV – where consumers with an SUV/CUV have the chance to win a set of Scorpion Verde All Season Plus tires.
To enter, consumers need to post an image of their SUV/CUV on the Pirelli Facebook page, showing how they use their vehicle and why they should win the “ultimate tire upgrade” with Pirelli’s latest premium offering, the Scorpion Verde All Season Plus. They also can view entries and enter on Pirelli’s Instagram page by searching and posting #PirelliMySUV.
Consumers can enter a new image every day for more chances to win and impress Foose, the guest judge, who will determine the best entries.
One set of Scorpion Verde All Season Plus tires ($800 value) will be awarded to one lucky consumer each week throughout the course of the promotion, which will run until Oct. 5, 2014.
The Pirelli Scorpion Verde All Season Plus tires are part of Pirelli’s high performance tire line for premium SUV and CUV vehicles. Designed specifically for the North American market, the Scorpion Verde All Season Plus provides a quiet, comfortable ride for up to 65,000 miles. It also offers fuel efficiency thanks to low rolling resistance, the company says.
Full details of the promotion will be available at US.Pirelli.com/promotions.
Bob Ulrich was named Modern Tire Dealer editor in August 2000. He joined the magazine in 1985 as assistant editor, and has been responsible for gathering statistical information for MTD's "Facts Issue" since 1993.