October is Car Care Month, and the Car Care Council wants to help auto repair shops promote it by providing “Fall Car Care Month” bay banners and posters free of charge, while supplies last.
“Fall Car Care Month is an ideal time to grow your customer base, increase goodwill in the community and educate consumers on how proper vehicle maintenance will save them money in the long run,” says Rich White, executive director, Car Care Council. “The print, radio and TV media will be buzzing about Fall Car Care Month and by displaying these banners and posters, businesses can benefit from the Car Care Council’s nationwide campaign.”
The large, sturdy “October is Fall Car Care Month” banners measure 94 inches by 34 inches and include the “Be Car Care Aware” logo. They are the perfect size to display across a bay or outside a business to draw attention and remind customers to have their vehicles checked after the wear and tear of summer, and before harsh winter weather sets in. Posters measure 24 inches by 36 inches.
Fall Car Care Month banners and posters may be ordered through the Car Care Council’s online catalog (http://marcomcentral.app.pti.com/burtonmayer/aaia/catalog.aspx?uigroup_id=10862). The cost of the banners and posters is covered by the Car Care Council.
The Car Care Council is the source of information for the “Be Car Care Aware” consumer education campaign promoting the benefits of regular vehicle care, maintenance and repair to consumers. For a free copy of the council’s popular Car Care Guide or for more information, visit www.carcare.org.
Bob Ulrich was named Modern Tire Dealer editor in August 2000. He joined the magazine in 1985 as assistant editor, and has been responsible for gathering statistical information for MTD's "Facts Issue" since 1993.