RNR Tire Express and Custom Wheels has re-designed its corporate website. Customers can find the nearest location, obtain a list of services, get a quick quote, and can make a payment just like before, but now they can also browse through a large gallery of photos of various wheels and tires already on vehicles.
RNR has added a “Wheel Studio” where interested consumers can simply plug in the year, make and model of their vehicle to see exactly what wheels will look like on their car, truck or SUV. Once the customer types in his car or truck's information, pages and pages of pictures will be generated of the vehicle with different wheels (sizes, colors, finishes, and offset information is available with each image), so that the consumer can actually see what their car or truck will look like with each set of new wheels. The new design is also flexible enough to allow customers to delete styles they don’t like or send favorite images to the top of the page, so customers can compare how they look side-by-side. From there, consumers can request a quote via email or phone and begin the process of purchasing their new wheels.
Larry Sutton, founder and president of RNR, says, "We really wanted to take our website to the next level and to give our customers a way to actually see the wheels they want on their car before they buy them. There are no surprises once the wheels are on; people know right away just how great their car or truck will look rolling out of one of our RNR stores. Franchise locations can use this feature in stores, as well, to help customers visualize the end product and make decisions about wheels. It's been a great success so far, and I'm thrilled to see how well it turned out!"
RNR has more than 60 franchise location s across the U.S. The new tool allows consumers to browse at home before going into a brick and mortar RNR location. For more information, visit www.rnrwheels.com.