Goodyear takes a tumble

Posted on May 14, 2015

Goodyear Tire & Rubber Co. may be one of the most iconic tire companies in the world, but its brand took a beating on the latest list of “Top 500 U.S. brands” curated by Brand Finance plc.

The Akron, Ohio-based tire maker dropped 151 spots on the list, also known as “The Billion Dollar Brands Club.” The latest list puts Goodyear at No. 301. A year ago, Goodyear was ranked 150th.

Modern Tire Dealer Editor Bob Ulrich isn’t sure what to make of the ranking in his latest blog post. Has the Goodyear blimp suddenly become less recognizable?

Check out Ulrich’s blog and let him know what you think about Goodyear’s ranking. Did the list get it wrong? Did Goodyear make a big misstep somewhere along the way? Let him know by leaving a comment.

Related Topics: B.O.B., Blog, branding

Comments ( 1 )
  • Keith

     | about 3 years ago

    As a small independent tire dealer, I am not surprised at all by Goodyear's topple. They have become a competitor with their dealers, they have priced themselves as a top tier while not having the product to back it, and they have nothing on the back side to make it a profitable product when competing against the big boys. Many times I find the Discounts, Sears, etc. selling below my cost. I deliver thousands of Goodyear products annually, but because it is government and national account, it doesn't count. It's not on a retail level because I can't make ANY money selling their product.

More Stories
News Mavis and Express Oil Change & Tire Engineers Are Merging

The owners of Mavis Discount Tire stores and Express Oil Change & Tire Engineers outlets have agreed to merge, creating an independent automotive service platform made up of more than 830 outlets in the U.S.

Nexen’s Roadian AT Pro RA8 SUV/light truck tire is available in P-metric sizes with a 50,000-mile mileage warranty and in LT-metric sizes with a 40,000-mile mileage warranty.
Product Nexen Offers Roadian AT Pro RA8 for Light Trucks and SUVs

The Roadian AT Pro RA8 from Nexen Tire America Inc. is an all-terrain light truck and SUV tire. It features an aggressive design that can tackle a variety of road conditions with ease.

News See Raybestos Website for 14 New Training Videos on Brake Repair

Fourteen videos demonstrating proper brake repair techniques from removing a caliper to master cylinder bench bleeds have been added to the Raybestos website.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!