Retail

Michelin pilot program sells tires online -- and offers concierge service

Posted on August 6, 2015

Michelin North America Inc. is in the process of launching Michelin OnSite, which will enable consumers to purchase tires online, via mobile device or by phone, and have them installed and serviced at a time and place of their choice.

This new program, to be piloted in Raleigh-Durham, N.C., helps address the growing “on-demand” needs of consumers, including their increasing desire for convenience, speed and simplicity in the tire-purchasing process, according to Michelin.

“We believe there is an unserved market for this type of hassle-free, convenient, quality-focused service, especially as more consumers are looking for ways to save time as they balance their work and home lives,” says Patrick Kirby, managing director of new business concepts for Michelin North America.

"Once consumers learn that they have a trusted resource to help guide them through the tire-buying process and get premium tire-installation service wherever and whenever they want, we expect interest to grow rapidly.”

The Michelin OnSite process is designed to be user-friendly, according to Michelin. Using online tools found at MichelinOnSite.com or the guidance of a trained consumer service representative by phone (866-420-8846), vehicle owners:

1. select and purchase their Michelin brand tires,

2. schedule a time and place for installation -- their home, office or another destination; and

3. wait for a Michelin OnSite mobile unit and a trained and certified Michelin technician to arrive and perform the service where scheduled.

The new Michelin OnSite concierge service includes:

* tire mounting and balancing;

* servicing for tire pressure monitoring systems (as well as disposal of old tires, as needed);

* tire inspection;

* brake inspection;

* optional reminders to schedule rotation service.

Michelin OnSite’s service costs $169, which covers installation for four tires. Tires must be purchased in advance of installation and are sold at market prices.

Initially, Michelin OnSite appointments will be available from 9 a.m. to 5 p.m. Monday through Friday.

Michelin OnSite’s service covers the Raleigh-Durham area, which includes most of the Research Triangle. Michelin chose Raleigh-Durham for the pilot project due to its market demographics, proximity to key distribution sources and the community’s status as an early adopter of new technologies and services.

Related Topics: Concierge service, online tire sales, Patrick Kirby

Comments ( 12 )
  • William

     | about 3 years ago

    Michelin has sold there soul, I have been a AAD member since the beginning, My father always said they would be my main competitor in the end, man, he was correct.Michelins largest distributor is ATD they basically own TCI, there hands are tied. They have had the worst shortage of tires ever in there company this year, , and who pays , us guys that have stood by and sold there product for 30 years now. Independents make up 48 to 51 % o there tire sales, we are about to see the largest exodus of AAD dealers ever and really I can not blame them. Is Michelin buying the independent dealer the van, I bet not , wonder if Discount Tire or ATD will have one given to them . ATD Tire Buyer now Goodyear and Michelin to compete against.I will just keep pushing my new Cooper line and watch the house of cards tumble. As someone said ,tire dealer or not this is a game changer. I guess this is there "better way forward program" Sunshine Pumpers.

  • See all comments
More Stories
News Find Out What You Need to Know When Importing Tires

When importing tires for sale into the United States, companies must consider a host of legal, regulatory and quality requirements. What do you need to know?

The Baja MTZP3 features a Four-pitch Sidebiter pattern designed to break up terrain for additional traction and protection.
News Mickey Thompson Adds High-Flotation Sizes to Its Baja Tires

Mickey Thompson Performance Tires & Wheels has expanded its off- and on-road Baja ATZP3 and Baja MTZP3 tire lines.

News All Truck Tire Shipments Will Be Way Up -- USTMA

While replacement light truck tire shipments are projected to drop 2% this year, LT original equipment shipments are expected to be way up -- 9.9%, according to the U.S. Tire Manufacturers Association (USTMA).

News Tenneco Promotion Offers Consumers Holiday Savings on Ride Control Products

Tenneco Inc. is rewarding customers up to $80 for purchasing select Monroe or Rancho ride control products. The Monroe holiday consumer promotion runs Dec. 1, 2017 through Jan. 31, 2018.

News Cardone Will Build Distribution Center in Texas

Cardone Industries Inc. will begin building a distribution center in Harlingen, Texas, near the company’s current core processing facilities, in January 2018. Completion is set for December 2018.

News Icahn Buys New York City Auto Parts Supplier

Icahn Automotive Group LLC has purchased B.S.& F. Auto Parts Inc. in New York City from Joe Ferrer.

News Nokian Restructures Passenger Tires Business Unit

Nokian Tyres plc is restructuring its passenger tires business unit. The changes take effect Jan. 1, 2018.

ATV has added five stores to its network of American Tire Depot stores, bringing its store count to 102 outlets.
News ATV Surpasses 100 American Tire Depot Stores

ATV Inc. recently opened five stores to bring its network of American Tire Depot outlets to 102, all in California.  ATV surpassed the 100-store mark in just 26 years.

Product Roadian AT Pro RA8 Features an Aggressive Design

The Roadian AT Pro RA8 is an all-terrain light truck and SUV tire. It features an aggressive design that can tackle a variety of road conditions with ease.

News Simple Tire Sees 400% Increase in Smartphone Sales on Cyber Monday

Count Simple Tire LLC as one of the big winners on Cyber Monday. During a single, mid-day hour on Nov. 27 the online tire retailer recorded a quarter-of-a-million dollars in revenue.  

The new Zeetex ZT4000 4S all-season tire is available in 12 sizes for 14-inch to 18-inch rim diameters.
Product New Zeetex All-Season Tire Has All-Weather Compound

The new Zeetex ZT4000 4S all-season tire is designed to perform during all four seasons, even in the harshest conditions.

Five of the seven new sizes for the  Grand Prix Tour RS are for 18-inch rims.
Product TBC Expands Grand Prix Tour RS Line

TBC Brands LLC has added seven sizes to the Grand Prix Tour RS passenger touring line.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!